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Audi Revamps Naming Convention: Unified Global Model Nomenclature Boosts Customer Clarity

In a strategic effort to enhance clarity and customer orientation worldwide, Audi has unveiled a comprehensive overhaul of its model naming system. The renowned automaker will now adopt a unified alphanumeric format that emphasizes a vehicle’s size and market positioning, independent of whether it is powered by an electric motor or an internal combustion engine.

At a press briefing, Marco Schubert, Member of the Board of Management for Sales and Marketing at Audi AG, explained the rationale behind the change. “This decision is the result of intensive discussions and also follows the wishes of our customers as well as feedback from our international dealers. Our nomenclature now provides all customers worldwide with an intuitive orientation in our portfolio,” Schubert said. “We choose the names of our models in a way that reveals size and positioning at first glance.”

Under the new system, each Audi model name will consist of one or more letters followed by a number. The letters “A” and “Q” will continue to distinguish between low-floor and high-floor vehicles, while the numerical component—ranging from one to eight—will now indicate the vehicle’s size and market placement. This marks a significant shift from the previous convention, which differentiated powertrain types by assigning even numbers to combustion-engine models and odd numbers to electric vehicles.

The revised naming strategy means that both electric and combustion-engine variants can share the same alphanumeric identifier. Additional details, such as body style (e.g., Avant, Sedan, or Sportback) and powertrain code (e.g., e-tron, TFSI e, TFSI, or TDI), will continue to delineate between different models and variants within Audi’s lineup.

The first model to sport this new nomenclature will be the combustion-engine-equipped Audi A6, a vehicle that symbolizes the brand’s enduring success in the full-size segment. Scheduled for a global reveal on March 4, the Audi A6 will serve as a flagship example of the new approach. For instance, the Audi A6 Avant TFSI will be clearly differentiated from its all-electric counterpart, the Audi A6 Avant e-tron, through the accompanying powertrain code.

Audi has also confirmed that the change will not affect models already on sale, ensuring continuity for current customers while paving the way for a more intuitive future lineup. This streamlined naming system is expected to simplify the decision-making process for buyers and strengthen the global consistency of Audi’s brand identity.

With this decisive move, Audi reinforces its commitment to innovation and customer-centricity, making it easier for consumers around the world to understand and navigate its diverse range of vehicles.

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