In a grand flourish of automotive luxury, Aston Martin has turbocharged its global retail strategy with the inauguration of its newest showroom gem, Aston Martin Ginza, situated within the opulent confines of The Peninsula Tokyo. This move, marked on 4 April 2024, not only reaffirms Aston Martin’s commitment to delivering unparalleled customer experiences but also strategically positions the brand in Tokyo—Japan’s vibrant luxury capital and a key market for the brand’s global ambitions.
Aston Martin Ginza emerges as the brand’s first showroom in Asia to fully embody its refreshed corporate identity, setting a new standard for ultra-luxury automotive retail. Spanning over 324 square meters and featuring a lavish two-storey layout, the showroom is a testament to Aston Martin’s meticulous craftsmanship, showcasing three iconic models against the backdrop of a digital media wall and an exquisite customer lounge designed for personalized creations.
Following the successful launch of its first global flagship location, Q New York, in 2023, Aston Martin’s Tokyo expansion underscores the growing retail demand for its vehicles in Japan, driven by the popularity of models like the DBX707 and the anticipation surrounding the next generation of sports cars, including the award-winning DB12 and the new Vantage.
Marco Mattiacci, Aston Martin’s Global Chief Brand and Commercial Officer, highlights Tokyo’s significance as a luxury hub and Aston Martin’s vision for growth and unparalleled customer service. The Ginza showroom, reminiscent of the New York flagship, signifies a strategic push towards further enhancing the brand’s retail network with flagship locations worldwide.
Ken Arai of GRAZ Automotive Holdings, the entity behind Aston Martin Ginza, anticipates building on Aston Martin’s loyal customer base in Japan, leveraging the strategic location in Ginza—a district known for luxury shopping and rich historical significance.
The Peninsula Tokyo, an emblem of luxury hospitality, expresses pride in hosting Aston Martin, blending Japanese tradition with modern luxury to provide a unique experience for Aston Martin’s clientele.
Aston Martin Ginza not only aims to serve as a retail space but as a beacon of personalized luxury, offering the Q by Aston Martin service for bespoke creations, mirroring the success of its New York counterpart and capitalizing on the growing trend of customization in the luxury sector.
