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Citroën India Marks Triumphant Three Years with C3 Blu Edition Launch and Exclusive Offers

Chennai, April 4, 2024 – Celebrating a landmark three years of innovation and customer satisfaction in India, Citroën, the pioneering French automaker, is delighted to announce a slew of exclusive offers and the launch of a captivating ‘Blu’ edition for its beloved C3 and eC3 models. This anniversary celebration not only reflects Citroën’s successful journey in India but also its commitment to offering cutting-edge, sustainable mobility solutions.

In an exciting announcement for car enthusiasts and potential buyers, Citroën has revealed special anniversary pricing for the C3 and C3 Aircross models, starting at INR 5.99 lacs and INR 8.99 lacs respectively. This irresistible offer is available throughout the month of April, ensuring that more people can join the Citroën family on this joyous occasion.

Adding to the festivities, Citroën is extending a warm gesture of gratitude towards its existing customers with a complimentary car spa, ensuring their vehicles shine bright during the celebration month. Additionally, the brand is encouraging its loyal customer base to spread the joy with an innovative referral program, rewarding them with an INR 10,000 voucher for every successful referral.

The anniversary also marks the introduction of the limited ‘Blu’ edition for the C3 and eC3 variants, available in both Feel & Shine models. This special edition features a dazzling new Cosmo Blue exterior, accentuated with striking bodyline and roof graphics. The interior of the ‘Blu’ edition is equally impressive, boasting enhancements such as an air purifier, illuminated cup holders, and custom-designed seat accessories, elevating the driving experience to new heights.

Shishir Mishra, Brand Director of Citroën India, expressed his enthusiasm for the milestone, stating, “This anniversary is a momentous occasion for us, being one of the newest entrants in the Indian market. We’re excited to celebrate this achievement with both our loyal and new customers. Our focus remains on delivering exceptional driving experiences and achieving customer satisfaction. We’re deeply thankful to every Citroën customer in India for their trust and support, and we’re eager to welcome more individuals to our growing family.”

With an eye on the future, Citroën aims to significantly expand its network in India, targeting 200 sales and service touchpoints by the end of 2024 as part of its Network Expansion Program (NEP). This initiative is a testament to Citroën’s dedication to enhancing accessibility and customer service across the country, reinforcing its position as a leader in the automotive industry.

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