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Bentley and The Macallan Drive Whisky Innovation Off the Beaten Path with Spirited Collaboration

In an unprecedented move that’s stirring up the spirits and automotive sectors, Bentley Motors and The Macallan have uncorked a new frontier of luxury with their latest collaborative creation: The Macallan Horizon. This exclusive single malt Scotch whisky, which boasts both traditional craftsmanship and avant-garde precision engineering, was unveiled on March 13, 2024, in Crewe and Speyside, marking a blend of excellence 200 years in the making. It is priced at $50,000 (INR 41.43 lakh) per bottle.

In what can only be described as a liquid engineering marvel, The Macallan Horizon introduces whisky aficionados and car enthusiasts alike to a bottle with a groundbreaking 180-degree twist. This design innovation mirrors the horizontal journey of automotive exploration, steering away from the vertical norms of the whisky world. It’s a fitting tribute to the 200th anniversary of The Macallan, embodying both brands’ relentless pursuit of unmatched excellence and a visionary leap into the future.

The Macallan Horizon is the first whisky to emerge from the spirited partnership between The Macallan and Bentley Motors. This concoction marries the rich heritage and meticulous craftsmanship of single malt Scotch whisky with the unparalleled design and technological prowess of Bentley’s automotive artistry. The result is a whisky that not only pushes the boundaries of what’s possible but also serves as a beacon of innovation, craftsmanship, and aesthetic appeal.

Crafted by The Macallan Master Whisky Maker, Kirsteen Campbell, from six specially selected first-fill sherry seasoned oak casks, this single malt is a testament to the synergy between the two iconic brands. The whisky captures the essence of Bentley, blending rich and indulgent flavors with the luxury and longevity mirrored in the automaker’s timeless designs.

What truly sets The Macallan Horizon apart is its presentation. Encased in a unique bespoke glass vessel designed to lie horizontally, the whisky challenges conventional bottling norms. Wrapped in an aluminium ribbon engineered to Bentley’s exacting standards and nestled within a sculpture adorned with the finest low carbon leather, the packaging is as much a work of art as the whisky itself. A surrounding copper frame, precision-engineered from recycled copper, and a closure inlaid with oak wood from one of the six casks used in the whisky’s maturation, add to its exclusivity and allure.

As Adrian Hallmark, Bentley’s Chairman and CEO, puts it, “This incredible first joint product represents the best of both brands,” a sentiment echoed by Jaume Ferras, Creative Director at The Macallan, who credits the collaboration with inspiring a new way of thinking about whisky design and presentation.

The Macallan Horizon, limited to 70cl bottles, is a collectible masterpiece available exclusively from The Macallan Estate Boutique, select global retail boutiques, and premium off-trade retailers. With a 46.6% ABV, dark mahogany color, and a palate that promises a symphony of rich, indulgent flavors, this whisky is not just a drink but an experience, charting a new course for the future of luxury collaborations.

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