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Shishir Mishra Shifts Gears: From Steering Sales to Driving Citroën’s Brand Strategy in India

Chennai, India | February 13, 2024 – In a strategic maneuver that could only be described as putting the right person in the driver’s seat, Stellantis India has turbocharged its leadership team by promoting Shishir Mishra to Brand Director for Citroën in India, effective immediately. With a dashboard full of experience spanning over two decades in the automotive and finance sectors, Mishra is now set to navigate Citroën on the fast lanes of the Indian automotive market.

Before shifting into his new role, Mishra played a crucial role as the Head of Sales & Marketing synergy functions for both Jeep & Citroën in India. His journey in the company has been akin to a well-tuned engine, showcasing his skills in Aftersales Operations, Dealer Network Development, and even venturing into the digital space with Selling Online.

The CEO & Managing Director of Stellantis India, Aditya Jairaj, couldn’t hide his enthusiasm, stating, “Appointing Shishir Mishra as the captain of the Citroën ship in India is a move we’re thrilled about. His track record is like a high-performance engine that’s both reliable and powerful. We’re confident that under his leadership, Citroën will not just navigate but thrive in the dynamic waters of the Indian automotive sector.”

Mishra, on his part, expressed excitement about his new journey, ready to infuse Citroën’s rich heritage with innovative strategies to boost the brand’s footprint in India. “I’m all geared up to steer Citroën towards a future where innovation meets customer satisfaction, and our brand becomes a household name synonymous with excellence in the Indian automotive landscape,” Mishra said.

Joining Stellantis in 2018, Mishra has been instrumental in launching Citroën in India and has since been a driving force behind the brand’s acceleration in the market. With his hands on the wheel, Citroën is expected to cruise to new heights, making every mile count towards a leading position in the Indian automotive industry.

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