In a striking move, MG Motor UK has revved up its engines to kick off a dynamic multi-year partnership with Arsenal, becoming the club’s Official Automotive Partner. This year, as MG celebrates a century of automotive excellence, the UK-based car giant is gearing up to support both Arsenal’s men’s and women’s teams. Fans can expect to see MG’s brand zooming around Emirates Stadium and Meadow Park.
The partnership isn’t just about brand visibility; MG and Arsenal are set to collaborate on creating captivating content aimed at energizing the club’s global fan base.
Guy Pigounakis, MG Motor UK’s Commercial Director, expressed his excitement: “Teaming up with Arsenal in our 100th year drives a new, thrilling chapter in MG’s journey. It’s more than backing a legendary football club; it’s about accelerating the future of football, particularly the women’s game, and sharing our zeal for the world’s most beloved sport.”
Juliet Slot, Arsenal’s Chief Commercial Officer, mirrored this enthusiasm: “Welcoming MG into our Arsenal family is a true pleasure. They’re not only celebrated for their rich legacy but are also pioneers with a vision that mirrors our own club ambitions. As MG hits their centennial milestone, we’re thrilled to have them join us on our ongoing journey of growth. Together, we aim to promote their array of sustainable electric vehicles.”
MG’s UK market performance has been impressive, with over 80,000 new cars sold in 2023, solidifying its status as a leading electric vehicle brand in the country.
The upcoming 2024/25 season is set to be electrifying, with the much-anticipated Cyberster convertible ready to lead MG’s lineup. This car promises a performance as exhilarating as a goal in the last minute. Meanwhile, the MG4 EV continues to be a fan favorite, having clinched more than 30 awards since its 2022 launch, including the Best Small Electric Car for two consecutive years at the What Car? Awards.
In short, MG Motors is shifting gears to drive the future of football and motoring, hand-in-hand with Arsenal. Fans, start your engines!
