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VinFast launches VF Wild Pickup Truck Concept at CES 2024

January 9, 2024, Las Vegas, Nevada – At the Consumer Electronics Show (CES) 2024, a major revelation in the electric vehicle sector was made by Vietnam’s premier electric vehicle producer, VinFast Auto. The company introduced its latest electric vehicle concept, the VF Wild, marking VinFast’s first foray into the pickup truck market. This move signifies a significant expansion in VinFast’s product portfolio, underlining its dedication to advancing sustainable mobility with a range of smart, safe, and exhilarating electric vehicles.

The VF Wild concept embodies VinFast’s innovative spirit, blending exceptional performance with groundbreaking design, targeting a new wave of consumers who prioritize both environmental sustainability and top-notch performance and durability.

Sporting dimensions of 209 inches in length and 79 inches in width, the VF Wild positions itself comfortably in the mid-size pickup category. Its design features a versatile bed size, extending from 5 to 8 feet, offering the longest bed in its class with a power-folding mid-gate and automatic rear seat adjustments. The VF Wild balances work and leisure with its unique style and comfort, complemented by a panoramic glass roof and digital side mirrors to enhance aerodynamics.

The concept was a collaborative effort between VinFast and the Australian design studio GoMotiv, taking over 8,000 hours and a team of talented designers to craft. The VF Wild’s design concept, described as “Fluid Dynamism”, draws inspiration from the dynamic motion of a superhero’s cape, lending a unique and striking aesthetic exclusive to this model.

“Wild” in the VF Wild stands as a symbol of the untamed forces of nature, reflecting VinFast’s ambition to push boundaries and contribute to a sustainable future.

Tran Mai Hoa, Deputy CEO of Sales and Marketing at VinFast Global, expressed her pride in the VF Wild concept, stating, “This is not just a new addition to our lineup; it represents our bold step into the rapidly evolving electric pickup truck market and our commitment to making high-quality, sustainable electric vehicles more accessible.”

The VF Wild is not just a vehicle; it’s a vision for the future of electric mobility, designed to encourage customers to explore the world beyond the urban landscape and to experience the wonders of nature in an environmentally friendly way.

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