New Delhi, February 6, 2024 – In an astonishing display of popularity, the Kia Seltos has zoomed past the 100,000 bookings mark since its launch in July 2023, proving that India’s love affair with the SUV is far from over. With an average of 13,500 enthusiasts rushing to book their very own Seltos each month, it’s clear that the vehicle is on a fast track to becoming a legend on Indian roads.
The Seltos has not just captivated the market with its numbers; it’s the buyers’ choices that are painting an interesting picture of India’s auto preferences. A whopping 80% have opted for the more luxurious variants (HTK+ and above), and over 40% have shown a keen interest in models equipped with Advanced Driver Assistance Systems (ADAS), showcasing a growing awareness and demand for safety features. Additionally, the craze for sunroofs is not waning, with over 80% of buyers choosing variants that let them gaze at the sky.
The New Seltos, with a starting price tag of 10.99 Lakhs (Ex-showroom), is not just a vehicle; it’s a testament to Kia’s success in India. Since its first introduction in August 2019, Kia has rolled out over 600,000 Seltos units, with nearly three-quarters staying in the domestic market. The year 2023 saw the Seltos achieving sales of 104,000 units, underlining its reigning popularity.
The vehicle’s appeal is further enhanced by its automatic variants, which constitute nearly half of the total bookings. The preference split between petrol and diesel stands at a healthy 58:42%, reflecting the diverse needs of the Indian consumer. Mr. Myung-sik Sohn, Chief Sales & Business Officer at Kia India, couldn’t hide his excitement, stating, “The market success of the new Seltos underscores its position as one of the smartest SUV choices in India. We are overwhelmed by the response and are committed to delivering our customers’ favorite SUVs as swiftly as possible.”
Launched with much fanfare in July 2023, the New Seltos has redefined aspirations with its blend of style, performance, and cutting-edge technology. It sports a refreshed look, a sportier performance, and a cabin that feels like a leap into the future, packed with a total of 32 features that include 15 high-safety elements and 17 ADAS Level 2 autonomous features. It’s clear the New Seltos is not just driving on the road; it’s paving the way for the future of SUVs in India.