In a world where love is often celebrated with chocolates and flowers, Mercedes-Benz has taken Valentine’s Day gifting to an unprecedented level of luxury. Launching a global campaign on the day dedicated to love, the automotive giant introduces the G-Class Stronger Than Diamonds Edition, a vehicle that redefines the meaning of a lasting token of affection. Limited to a mere 300 units, this exclusive variant of the G500 is not just a car, but a statement of eternal love, with a net list price of 175,000 euros in Germany (INR 1.55 crore).
The Stronger Than Diamonds Edition, a special variant of the already iconic G-Class, comes in a unique Manufaktur paint color of rosewood grey magno, developed exclusively for this special edition. It goes beyond the conventional with 25-carat diamonds set into all four stainless steel door locking pins and exterior handles embossed with a diamond logo, ensuring that love isn’t just in the air but also on the road.
The luxury doesn’t end there; even the vehicle key is uniquely designed with a genuine silver badge on the reverse, bearing the name of the special edition and the diamond insignia. Inside, the vehicle boasts a Manufaktur all-leather package in black nappa leather with contrasting stitching in rose, Manufaktur deep-pile floor mats, and a black indoor car cover sporting the exclusive Stronger Than Diamonds design. The G-Class further cements its status as a symbol of enduring love with a certificate from the Responsible Jewellery Council (RJC), assuring that the diamonds originate from ethically, socially, and ecologically responsible sources.
Dubbed “A love that lasts forever. Stronger than diamonds,” the campaign showcases the exclusive G-Class as the ultimate Valentine’s gift through a film on Mercedes-Benz’s social media channels. The campaign film highlights what makes this vehicle a highly desirable token of love, underscoring its unmistakable design, resilience, unparalleled endurance, and now, its embodiment of eternal beauty enhanced by precious diamonds.
The campaign, a 360-degree venture running on the Mercedes-Benz social media channels, also features the G-Class Stronger Than Diamonds Edition on display at Studio Odeonsplatz by Mercedes-Benz in Munich from February 14 until March 2, 2024.
With the concept and implementation by teamx, production by Services United Sina Linke, post-production by SK Difference, and music by Tracks and Fields with a synchro license for “Fever” by Charlie McClean, this campaign is a testament to Mercedes-Benz’s innovative approach to celebrating love, proving that some loves are indeed, stronger than diamonds.
