Gurugram: MINI India has launched its official ‘Mod My MINI’ customisation programme, allowing customers to personalise new as well as existing MINI vehicles with a wide range of paints, decals, accessories and exterior design elements.
Available for the MINI Cooper and Countryman families, the programme offers more than 2.5 million possible combinations, reflecting the brand’s long-standing belief that no two MINIs should necessarily look alike.
Customers can modify several exterior elements, including the roof, mirror caps, spoilers and brake calipers, while choosing from more than 100 classic MINI paint shades, multiple thematic decals and original MINI accessories.
The sheer number of combinations means finding two identical customised cars could require considerably more patience than finding one in a crowded parking lot.
MINI said the programme can be used to personalise either a newly purchased vehicle or an existing MINI, giving current owners an opportunity to refresh their cars without necessarily replacing them.
Hardeep Singh Brar, President and CEO, BMW Group India said, “MINI has never been just a mode of transport; it is a declaration of personal style. We firmly believe that no two MINIs on the road should look the same, which is why the ‘Mod My MINI’ programme puts the design canvas directly into the hands of our owners. True luxury is defined by the freedom to choose, and by offering this unprecedented tier of factory-backed customization, we ensure that every driver can define their vehicle’s identity entirely on their own terms. Ultimately, small changes drive a big personality, making your driving experience as completely unmatched as your fingerprint.”
Decals Get 24-Month Warranty
MINI said all official decals fitted under the programme will be covered by a 24-month warranty from the date of installation, aimed at ensuring the customised finish retains the standards associated with the vehicle.
Customers can contact their nearest MINI Authorized Dealer to explore the available options, check availability of individual parts and accessories, and configure their preferred combination.
The customisation programme effectively broadens the role of MINI dealerships beyond vehicle sales by giving owners access to official modifications backed by the company rather than relying solely on aftermarket alternatives.
MINI Has 17 Sales Touchpoints Across 16 Cities
MINI currently operates 17 sales touchpoints across 16 cities in India through dealerships including Bird Automotive and Deutsche Motoren in Delhi NCR, Infinity Cars in Mumbai, Krishna Automobiles in Chandigarh, and KUN Exclusive in Chennai, Hyderabad and Bengaluru.
Its other dealer partners include Bavaria Motors in Pune, EVM Autokraft in Kochi, Gallops Autohaus in Ahmedabad, OSL Prestige in Kolkata, Speed Motorwagen in Lucknow, Titanium Autos in Guwahati and Ranchi, Eminent Cars in Surat, and Sanghi Classic in Jaipur and Jodhpur.
MINI service operations are integrated with the wider BMW Group India aftersales network, giving customers access to 51 service touchpoints across 36 cities.
With personalisation increasingly becoming part of the premium-car ownership experience, the ‘Mod My MINI’ programme gives the brand another way to differentiate its cars beyond equipment and specifications. For buyers, meanwhile, the appeal is straightforward: even when the badge on the bonnet is the same, the car parked underneath it does not necessarily have to be.
