Gurugram: Hyundai Motor India Limited has shifted gears into cricket mode once again, this time putting the spotlight firmly on India’s women cricketers ahead of the ICC Women’s T20 World Cup 2026. The company has unveiled a new brand campaign featuring its brand ambassadors Smriti Mandhana and Jemimah Rodrigues, celebrating the strength, skill and growing fan following of women’s cricket in India.
The campaign builds on the emotional connect created by Hyundai’s earlier ICC Men’s T20 World Cup campaign, “Deewane India ka Deewana Humsafar.” However, this new film brings its own distinct energy, focusing on the passion and grit of women cricketers who are changing the way the game is watched, played and celebrated. In short, the campaign says what many fans already know: cricket is no longer just a gentleman’s game. And honestly, the scoreboard has known this for quite some time.
At the heart of the campaign is the bold message, “We took ‘gentle’ out of the game.” Through powerful visuals, the film highlights the determination and dominance of women cricketers who continue to break barriers with every innings, catch and celebration. The campaign reflects how women’s cricket has moved from being admired quietly to being cheered loudly, discussed passionately and followed with the same nail-biting energy that makes cricket fans check the required run rate even during family dinners.
Featuring Smriti Mandhana and Jemimah Rodrigues, two of India’s most recognised cricketing stars, the film captures the confidence and competitive spirit of the modern women’s game. Both players have become symbols of a new sporting era, where talent, personality and performance combine to inspire millions of fans across the country.
Commenting on the launch of the new campaign film, Mr. Virat Khullar, Head – Marketing, Hyundai Motor India Limited, said, “At Hyundai, we believe sport has the power to unite communities, inspire dreams and create meaningful connections. The overwhelming response to our ‘Deewane India Ka Deewana Humsafar’ campaign reaffirmed the deep emotional bond between cricket and its fans. With the ICC Women’s T20 World Cup, we are proud to celebrate a new chapter of this passion by recognizing the growing influence of women’s cricket and the millions of fans who continue to champion the game. This campaign aims to celebrate that shift and spotlight the incredible journeys of players like Smriti Mandhana and Jemimah Rodrigues, who continue to break stereotypes and inspire millions. As a proud partner of the ICC, Hyundai remains committed to supporting this new era of cricket and standing alongside the champions who embody the true spirit of ‘Deewangi’.”
As an ICC Premier Partner, Hyundai Motor India will continue to engage fans through curated digital content and targeted outreach during the tournament. The campaign will be promoted across digital platforms including YouTube, Instagram, LinkedIn, Facebook and X, ensuring cricket fans can catch the action even when they are not glued to the match broadcast.
The Women’s T20 World Cup campaign also underlines Hyundai’s broader effort to strengthen its emotional connection with Indian cricket lovers. By backing women’s cricket at a time when the sport is gaining strong momentum, the company is not just sponsoring a tournament but aligning itself with a movement that is reshaping cricket culture in India.
With Smriti Mandhana’s elegance, Jemimah Rodrigues’ flair and Hyundai’s brand presence, the campaign arrives as a celebration of ambition, fandom and fearless cricket. The message is simple: the women are here, the fans are ready, and the game has never looked more exciting. Gentle? Not anymore. Game on.
