Mumbai – Mercedes-Benz India has just turbocharged its communications game by handing over the steering wheel to none other than India’s largest PR powerhouse – Adfactors PR. Effective April 1, 2025 (no, it’s not an April Fool’s joke), Adfactors is now the official voice behind the most aspirational luxury car brand in the country. And with this union, the three-pointed star now gets three-pointed storytelling.
After an intense multi-agency shootout—minus the nitrous oxide but surely high-octane pitches—Adfactors PR emerged victorious, clinching the mandate to handle everything from revving up product campaigns to navigating the winding roads of corporate narrative and sustainability storytelling.
Santosh Iyer, MD & CEO of Mercedes-Benz India, didn’t hold back his enthusiasm:
“Mercedes-Benz is entering a thrilling new phase—with design, tech, and sustainability at its core. And as always, we want our communications to be as luxurious and impactful as our cars. Adfactors PR brings a strong engine under its hood, and we’re excited to co-drive this journey with them.”
Rajesh Chaturvedi, Co-Founder & Chairman of Adfactors PR, added with matching horsepower:
“This isn’t just a partnership—it’s a privilege. The Mercedes-Benz brand is synonymous with excellence, and we aim to mirror that with precision-crafted communications strategies. Our mobility practice is ready to shift gears and take brand storytelling to a whole new level.”
As Mercedes-Benz accelerates toward a sustainable, tech-forward future—with locally manufactured EVs and an unwavering grip on India’s luxury segment—Adfactors PR will serve as the pit crew, navigator, and occasionally, the friendly voice saying “Recalculating route…” when required.
In a world where luxury talks, Mercedes-Benz just ensured it now speaks louder, clearer, and with a whole lot more PR horsepower.
