If Indian roads had a concept of “business class boarding,” the Force Urbania would probably be announcing it over a calm PA system while the rest of traffic queues in economy. What you’re looking at here isn’t just a van—it’s a statement on wheels, a moving lounge, and in this particular case, a full-blown luxury caravan crafted by AutoTrade Design that makes your average SUV feel like a budget airline seat.
Launched in 2022, the Force Urbania entered the Indian market as a modern, full-size van built to global standards, and frankly, it shows. Unlike the old-school vans that rattled their way into nostalgia, the Urbania arrives with a sense of purpose, confidence, and just enough European inspiration to make you think of the Mercedes-Benz Sprinter—but with an Indian passport and a much more interesting price tag. Starting from ₹26.75 lakh and stretching up to ₹33.26 lakh ex-showroom, it already sits in a unique space. But the real magic begins when companies like AutoTrade Design get their hands on it.
Based in Gurugram, Autotrade Design has taken the Urbania 4400 platform and transformed it into something that feels less like a vehicle and more like a curated travel experience. With a team of skilled designers, engineers, and craftsmen working alongside advanced machinery, this isn’t just modification—it’s automotive interior architecture. And yes, you can customise almost everything. If you’ve ever wanted your car to reflect your personality, your mood, or your Netflix preferences, this is where dreams meet invoices.
Step outside, and the sheer scale of this machine becomes apparent. At around 7 metres long, 2.5 metres tall, and 2.1 metres wide, it doesn’t just occupy space—it commands it. The design carries a strong, upright stance with subtle luxury cues like a Maybach-inspired grille and bumper, along with the AutoTrade Design branding that quietly says, “this isn’t your average Urbania.” Steel wheels come as standard, but alloys can be added because, well, why not? The 235-section JK Tyre Steel King+ tyres and disc brakes all around ensure that this giant isn’t just about looks—it knows how to stop too, which is always reassuring.
Underneath, the Urbania is built on a next-generation modular monocoque platform, codenamed T1N, giving it structural rigidity that feels reassuring when you’re gliding over highways or tackling uneven roads. The suspension setup—independent at the front with telescopic dampers and transverse leaf springs, and parabolic leaf springs at the rear—strikes a fine balance between load-bearing capability and passenger comfort. Anti-roll bars at both ends keep things stable, even when the van is loaded with luxury and expectations.
Now let’s talk about the part where the Urbania stops being a vehicle and starts being an experience. Open the automatic sliding door, and you’re welcomed into what can only be described as a private jet lounge that accidentally ended up on Indian roads. The interior is fully insulated, which means the chaos outside stays exactly where it belongs—outside.
You get a combination of fixed recliners with drawers and multiple reclining seats, but the real stars are the wide captain seats. These aren’t just seats; they’re therapy sessions with upholstery. With powered calf support, massage, heating, ventilation, rotation, tilt, and recline functions, they make long journeys feel suspiciously like spa appointments. Each seat gets its own wireless charger and cup holder, because hydration and battery percentage are equally important in 2026.
Ambient lighting, a moonlight ceiling, and handcrafted finishes elevate the cabin into something that feels almost cinematic. Add premium wooden flooring, and suddenly you’re not sure whether to remove your shoes or just admire your own reflection.
And because luxury without entertainment is just expensive silence, this Urbania comes loaded. There’s a Sony smart TV, a PS5 gaming setup, Alexa integration, and touch controls for curtains, lighting, and the automatic awning. Yes, your car now listens to your voice commands better than some people do. Two Maybach-style tables fold out for work—or more realistically, snacks—and there’s a proper pantry area with a coffee maker, fridge, and sliding table system. Long road trips just became a lot more caffeinated.
Storage is intelligently designed, with overhead luggage spaces and a private partition separating the driver’s cabin from the passenger area. This not only enhances privacy but also significantly reduces noise and vibration, allowing you to forget that you’re still technically on a road and not cruising at 35,000 feet.
Then comes the feature you didn’t know you needed until now—a private jet-inspired magnetic washroom system. Yes, this Urbania has a vacuum toilet and a pressurised water tank neatly tucked beneath the vehicle floor. Suddenly, those long highway drives across Madhya Pradesh or beyond don’t require strategic dhaba planning anymore.
Up front, the driver’s cockpit is thoughtfully designed with an anthropometric layout, tilt and telescopic steering, and a 7-inch touchscreen infotainment system supporting everything from Bluetooth to Apple CarPlay and Android Auto. The gear lever, mounted on the dashboard, operates a Mercedes-derived 5-speed manual transmission, giving the driver a sense of control that’s both mechanical and reassuring.
Powering this luxury lounge is a 2.6-litre, four-cylinder, turbocharged diesel engine sourced from Mercedes lineage. Producing 115 horsepower and a solid 350 Nm of torque, it’s not here to win drag races—but it will carry you, your passengers, and your entire lifestyle with calm authority. The top speed sits around 80 kmph for standard variants and up to 110 kmph for the private registration version, which honestly feels like the Urbania politely reminding you that it’s about the journey, not the destination. Fuel efficiency hovers around 10 kmpl, and with a 70-litre tank, range anxiety is not invited to this party.
Safety hasn’t been overlooked either, with features like dual airbags, ABS, EBD, electronic stability control, hill hold assist, rear camera, parking sensors, and seatbelts ensuring that luxury doesn’t come at the cost of peace of mind.
What makes this particular Urbania truly fascinating is not just what it offers, but what it represents. It’s a glimpse into a future where travel isn’t about reaching faster, but arriving better. It blurs the line between automobile and lifestyle, between transport and experience.
In a country where road trips are slowly evolving from necessity to indulgence, the Force Urbania—especially in this AutoTrade Design avatar—feels like it’s not just keeping up with the trend, it’s leading it… comfortably, with a massage seat on and a cup of coffee in hand.
