New Delhi — Where horsepower meets javelin power.
In a collaboration that’s set to go the distance—possibly over 88.07 meters—Olympic javelin sensation Neeraj Chopra has partnered with Audi India in a high-octane alliance that’s as sharp as his throw and as sleek as an RS5 on the autobahn.
JSW Sports, the team behind India’s golden boy, announced the partnership today, revealing that the double Olympic medalist and reigning sultan of steel-tipped spears will now add a four-ringed emblem to his growing legacy of global excellence. While one is known for crafting aerodynamic javelins through the air, the other engineers aerodynamic icons on wheels—talk about precision alignment!
Speaking on the association, Balbir Singh Dhillon, Head of Audi India, revved up the compliments:
“At Audi, we champion those who push boundaries. Neeraj doesn’t just push them—he launches them into orbit. His trajectory, both literal and metaphorical, aligns perfectly with our brand values of progress, performance, and the thrill of doing the extraordinary.”
It’s not just about throwing javelins and gripping steering wheels. It’s about a shared mindset. Both Chopra and Audi are obsessed with fractions—be it milliseconds shaved off lap times or centimetres added to a javelin throw. Both hate mediocrity. And both, let’s face it, look damn good in motion.
Neeraj Chopra, who followed up his Tokyo Olympic gold with world-dominating performances, including a Paris 2024 silver, spoke with characteristic humility (and unmistakable horsepower):
“I’ve always admired Audi—not just for the cars, but the spirit. There’s something very athletic about an Audi. You don’t just drive it, you feel it pushing you to be better. I relate to that.”
Neeraj joins the Audi family not just as an ambassador, but as a living metaphor for the brand: clean technique, explosive power, and the kind of focus that makes wind nervous. Whether on the podium or behind the wheel, he carries the weight of a nation’s dreams—and does it with the style of a luxury coupé on cruise control.
Karan Yadav, Chief Commercial Officer of JSW Sports, summed it up like a pro:
“This isn’t just a brand collaboration—it’s a collision of excellence. Neeraj admires Audi. Audi respects Neeraj. The rest of us just sit back and watch greatness accelerate.”
With this partnership, expect a lot more than just a celebrity photo-op next to an RS Q8. This is the beginning of something faster, stronger, and infinitely cooler. Just don’t ask Neeraj to javelin a Q7—yet.
