In a move that proves cricket fever now comes with special lighting effects, Hyundai Motor India Limited turned Mumbai’s iconic Worli Sea Link into a glowing billboard of sporting excitement ahead of the ICC Men’s T20 World Cup 2026.
As an official Global Premier Partner of the International Cricket Council for 2026 and 2027, Hyundai projected a large-scale visual installation on the landmark bridge, blending cricket, technology and a bit of “wow, you can see that from space” energy into one spectacular moment.
Bridge by Day, Boundary by Night
The high-impact projection transformed the Sea Link into a cricket-themed visual canvas, celebrating India’s deep emotional connection with the sport and building buzz ahead of the global T20 showdown. For a few shining moments, the bridge didn’t just connect Mumbai — it connected brand, fans and bat-and-ball nostalgia in one illuminated stroke.
The activation is part of Hyundai’s broader fan-engagement campaign tied to the upcoming World Cup, designed to take cricket celebrations beyond stadiums and into everyday city life — including places where people usually just complain about traffic.
Hyundai: Parking Itself Where the Passion Is
Commenting on the initiative, Virat Khullar, Head of Marketing at Hyundai Motor India Limited, said cricket holds a special place in Indian hearts, and lighting up one of the country’s most recognized landmarks was meant to capture the growing excitement around the tournament. He noted that the projection reflects Hyundai’s effort to stay present wherever customer passions live — which in India, statistically speaking, is somewhere between a cricket pitch and a TV remote.
Tournament Countdown Begins
The ICC Men’s T20 World Cup 2026 is scheduled to begin on 7 February 2026 across India and Sri Lanka, and brand activations are already shifting into top gear. Hyundai’s illuminated tribute signals that the road to the World Cup is officially open — and apparently, well lit.
If this is the warm-up, expect the toss to come with laser shows next.
