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Volkswagen India Launches ‘VWe’: A Journey of Community, Culture, and Cars to the Heart of the Himalayas

Mumbai, April 18, 2024 – Volkswagen India has unveiled a groundbreaking community-centric initiative named ‘Volkswagen Experiences’ or ‘VWe’, a play on the word ‘we’ symbolizing unity and shared adventures among Volkswagen customers and aficionados. This innovative platform aims to cultivate a deeper bond between the brand and its enthusiasts through exclusive, memorable experiences.

The launch of ‘VWe’ is marked by the introduction of its maiden venture, ‘The 1st Chapter: An Exhilarating Expedition to Ladakh’. Set against the backdrop of the majestic Himalayas, this venture invites Volkswagen customers to partake in a breathtaking, self-guided driving odyssey to Ladakh. Scheduled in two phases – from June 9 to 14 and June 18 to 23, 2024 – the expeditions promise an unparalleled adventure through some of India’s most dramatic landscapes.

Participants will have the privilege of navigating the terrain in Volkswagen’s top-tier models, such as the Virtus and Taigun, both boasting five-star GNCAP ratings, and the celebrated SUV, the Tiguan. This journey is not just about the drive but an immersive experience into the rich tapestry of local cultures, traditions, and the thrilling essence of adventure, encapsulated in the luxury and reliability of Volkswagen engineering.

Ashish Gupta, Brand Director of Volkswagen Passenger Cars India, expressed his enthusiasm for the initiative, stating, “Owning a Volkswagen is more than just owning a car; it’s embracing a lifestyle. With ‘Volkswagen Experiences’, we aim to provide our community in India a platform to engage in enriching experiences that highlight the joy and uniqueness of being part of the Volkswagen family.”

The ‘Exhilarating Expedition to Ladakh’ sets the tone for what ‘VWe’ aims to offer – an amalgamation of adventure, culture, and the joy of driving. It is an invitation to explore the unseen, to bond over shared experiences, and to create memories that resonate with the spirit of exploration and the essence of Volkswagen.

Participants eager to be a part of this pioneering journey can sign up at Volkswagen Experiences Registration to secure their spot in this once-in-a-lifetime adventure. With ‘VWe’, Volkswagen India reiterates its commitment to fostering a vibrant community of enthusiasts and offering more than just a drive, but an expedition into the heart of what it means to be part of the Volkswagen family.

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