Gurugram — BMW India has decided that its highest-selling premium electric vehicle deserved a little festive pampering. So, the wildly popular BMW iX1 Long Wheelbase, already ruling India’s luxury EV charts, now steps out in fresh colours and wraps itself in even plusher upholstery — because even electric SUVs need a wardrobe update once in a while.
A New Shade That Means Business
Say hello to Night Dusk Blue metallic, a deep, elegant shade that looks like it was mixed by a designer who asked, “How can we make this EV look more expensive than it already is?” Joining the existing Carbon Black, Mineral White and Skyscraper Grey, the new colour ensures your iX1 LWB doesn’t just turn heads — it pauses traffic.
Veganza Luxury Inside: Sustainable, Stylish, and Seriously Sophisticated
Inside, BMW has sprinkled a bit of eco-conscious magic. The new Veganza Smoke White + Atlas Grey dual-tone and Veganza Castanea upholstery options bring vegan luxury to the cabin, topped off with a distinctive 3D stitching pattern that whispers “premium” without shouting about it.
And thanks to BMW’s ‘Cocooning Effect’ philosophy, the chosen upholstery colour doesn’t stop at the seats. It gracefully flows into the door panels, dashboard, and even the speaker mesh — a full interior colour embrace, like the EV equivalent of a warm hug.
India’s Favourite Premium Electric Vehicle — And Still Evolving
In less than a year, the iX1 LWB has climbed to the top of India’s premium EV sales, becoming BMW’s star performer. It has helped cement BMW’s leadership in the luxury EV space, proving that practicality, style, and a bit of German engineering wizardry is a powerful combination.
BMW India continues fine-tuning the model for local preferences — earlier adding features like the Surround View Camera and now elevating the aesthetic experience with refreshed paint and upholstery options.
Biggest in Its Class, and Not Afraid to Show It
At 4,616 mm long with a generous 2,800 mm wheelbase, the iX1 LWB is the largest in its segment — offering SUV presence, EV efficiency, and the practicality of a spacious five-seater.
Underneath the sleek body lies BMW’s fifth-generation eDrive technology, producing 204 hp and 250 Nm of torque. The 66.4 kWh battery delivers up to 531 km (MIDC) of range — more than enough for most drives, unless you’re planning a spontaneous cross-country trip. Add adaptive recuperation and one-pedal driving, and the iX1 not only drives smart — it charges smart too.
Bookings Open Nationwide
The upgraded BMW iX1 Long Wheelbase is now available across BMW India dealerships. And with new colours, new interiors and the same best-selling charm, it’s ready to keep its crown firmly in place.
Because in the world of premium EVs, the iX1 doesn’t just compete — it curates the trend.
