Ahmedabad – Stellantis India has pulled into Ahmedabad with a pit stop that’s more “brand buffet” than “showroom.” The city’s new Stellantis Brand House now serves up both Jeep grit and Citroën chic under a single roof, proving that rugged off-roaders and suave French charm can indeed share the same parking space without a squabble.
This is Gujarat’s second such phygital wonder after Surat’s debut, strategically parked on the Sarkhej–Gandhinagar Highway – conveniently located for test drives that might “accidentally” end up at your favourite dhaba. Here, customers can wander from a Jeep Grand Cherokee to a Citroën e-C3 without ever crossing the street (or losing their coffee).
A Menu Worth Browsing
The lineup is nothing short of an automotive buffet – Wrangler, Meridian, Compass, and Grand Cherokee on one side; Basalt, C3, C3 Aircross, C5 Aircross, and the electric e-C3 on the other. Whether you’re after go-anywhere muscle or city-slick style, the Stellantis Brand House lets you compare torque figures and touchscreen sizes in a single afternoon.
Not Just a Showroom – It’s a Retail Safari
Armed with a 3D configurator, advanced diagnostics, and a service centre that could probably give your car better care than you give your houseplants, the facility blends digital convenience with the good old “kick-the-tyres” experience. The staff is trained in both brands’ DNA – so they can discuss Jeep’s approach angles and Citroën’s suspension plushness without breaking stride.
The Drive Behind the Move
Kumar Priyesh, Stellantis India’s Business Head, summed it up: “Two premium brands, one destination, and a phygital experience – it’s like getting a luxury SUV and a café latte in the same drive-through.” Dealer Principal Sankalp Joisar added, “Whether you want your ride to conquer mountains or melt hearts, we’ve got you covered – and we’ll even help you decide which one suits your Instagram feed better.”
With Stellantis revving up its retail footprint, Ahmedabad’s car buyers now have one more reason to take the scenic route home – just to “accidentally” pass by a place where Jeep adventure meets Citroën elegance, and both agree to share the spotlight.
