Pune, India: Jeep India is redefining the concept of lifestyle branding with the debut of the Jeep Gear Store, an exclusive online platform designed to bring the brand’s adventurous ethos into everyday life. With a curated range of rugged, durable, and stylish merchandise, the store encapsulates Jeep’s core values of freedom, authenticity, and exploration. A highlight of this launch is the Army Collection, a bold homage to Jeep’s storied military heritage and a celebration of India’s patriotic spirit.
The store, which soft-launched on Republic Day, January 26, 2025, has already struck a chord with Jeep enthusiasts, racking up over ₹2 lakh in merchandise sales within its first 24 hours.
“Jeep: More Than a Vehicle”
“Jeep is not just a vehicle; it’s a lifestyle, a symbol of exploration and resilience,” said Kumar Priyesh, Brand Director of Jeep India. “With the Jeep Gear Store, we’re extending this lifestyle beyond our iconic vehicles, offering customers a chance to embody the Jeep spirit in every facet of their lives.”
The Army Collection: Where Heritage Meets Patriotism
At the heart of this venture is the Army Collection, inspired by Jeep’s deep military roots dating back to World War II. As a nod to its iconic Jeep Willys, the collection blends military aesthetics with rugged functionality, offering items like outdoor gear, tactical apparel, and military-inspired accessories.
“With over 1.4 million armed forces personnel in India, this collection salutes the spirit of freedom and the brave individuals who safeguard it. It’s a blend of Jeep’s bold identity and the patriotic fervor that resonates deeply with Indian culture,” Priyesh added.
Built for the Adventurous at Heart
Designed to match the durability of Jeep’s vehicles, the products feature high-quality materials like weather-resistant fabrics, tactical details, and reinforced stitching. Iconic design elements such as camouflage prints and the unmistakable Jeep seven-slot grille further enhance the collection’s rugged appeal.
Crafted for India, Inspired by the World
Understanding the Indian consumer’s growing love for adventure and road trips, Jeep Gear Store offers products tailored to local tastes. From functional designs to adventure-ready accessories, the collection embodies the global appeal of Jeep while staying relatable to Indian lifestyles.
More Than a Store: A Gateway to the Jeep Life
The Jeep Gear Store is an invitation to live the “Jeeplife”—a philosophy rooted in the brand’s legacy of adventure and freedom. Jeep enthusiasts and owners can find backpacks, weatherproof clothing, and off-road gear that seamlessly align with the brand’s DNA.
For customers eager to explore this lifestyle, the merchandise is now available online at http://www.gear.jeep-india.com/ and at Jeep dealerships across the country.
