In a groundbreaking move, Mahindra & Mahindra has announced the integration of Dolby Atmos technology into its Electric Origin SUVs, the BE 6 and XEV 9e, marking a significant milestone in automotive entertainment. This collaboration makes Mahindra the first Indian automaker to incorporate Dolby Atmos into its vehicles, redefining in-car audio experiences for Indian roads.
The BE 6 and XEV 9e will offer an unparalleled auditory journey, enabling passengers to experience their favorite music in Dolby Atmos through the Gaana streaming platform, which will be seamlessly integrated into the vehicle’s infotainment system. The addition of Dolby Atmos transforms the interior cabin into a state-of-the-art entertainment space, delivering exceptional clarity, depth, and emotional resonance, akin to a professional sound studio.
A Milestone for Mahindra and Dolby Laboratories
The collaboration between Mahindra and Dolby Laboratories, a global leader in immersive entertainment, signals a new era in in-car technology. Karan Grover, Senior Director of Commercial Partnerships at Dolby Laboratories, expressed his excitement:
“Dolby Atmos in Mahindra’s Electric Origin SUVs will elevate every journey by transforming the car cabin into a deeply immersive entertainment hub. This collaboration highlights our shared vision of bringing cutting-edge experiences to Indian consumers.”
R. Velusamy, President of Automotive Product Development at Mahindra & Mahindra, emphasized the company’s commitment to innovation:
“By integrating Dolby Atmos into the BE 6 and XEV 9e, we are setting new benchmarks for premium in-car experiences, ensuring that every ride is as immersive as it is seamless.”
Engineering the Ultimate Audio Experience
The BE 6 and XEV 9e come equipped with a 16-speaker Harman Kardon system as standard, featuring advanced acoustic design to complement Dolby Atmos technology. Highlights include:
- Three-way front speakers: Tweeter, mid-range, and woofer for crisp and balanced sound.
- Unity Speaker design: A patented Harman technology for a central speaker delivering unmatched fidelity.
- Rear surround and ceiling speakers: Enhanced spatial sound for an immersive 3D effect.
- Subwoofer: Deep, resonant bass to round out the audio experience.
These features ensure every passenger enjoys a premium auditory experience, whether it’s listening to music, podcasts, or streaming movies.
Revolutionizing In-Car Entertainment
Dolby Atmos enables creators to position sounds in three-dimensional space, offering listeners a rich and dynamic soundscape. This technology goes beyond traditional stereo audio, creating an emotional connection with content by revealing finer details with remarkable precision. For Mahindra customers, this means a daily commute that feels more like a concert or cinematic event.
A Vision for the Future
The introduction of Dolby Atmos in the BE 6 and XEV 9e reflects Mahindra’s vision of delivering extraordinary driving experiences across every aspect of its vehicles. By blending cutting-edge technology with superior design, these Electric Origin SUVs cater to those who demand excellence in every facet of their lives.
For those seeking a compelling reason to embrace Mahindra’s Electric Origin SUVs in 2024, the addition of Dolby Atmos offers an irresistible promise: transforming every ride into an immersive journey.
