In the wake of a legal dispute initiated by Indigo, India’s leading airline, over the use of “6E” in Mahindra’s latest electric SUV, the automaker has issued an official statement clarifying its stance and emphasizing its intention to resolve the matter amicably.
The controversy centers around Mahindra’s BE 6e, a newly unveiled electric vehicle that the company asserts is distinct from Indigo’s “6E” trademark, commonly associated with the airline’s brand.
Mahindra’s Official Statement
“On November 26, 2024, Mahindra unveiled its electric origin SUVs, the BE 6e and XEV 9e, as part of its cutting-edge electric portfolio. We have applied for trademark registration under Class 12 (vehicles) for ‘BE 6e,’ which is specifically tied to our automotive offerings.
We believe there is no conflict, as Mahindra’s trademark is ‘BE 6e,’ not the standalone ‘6E.’ The two marks serve entirely different industries and purposes, thereby eliminating any potential for consumer confusion. Furthermore, the distinct styling of our branding underscores its uniqueness.”
Mahindra acknowledged Indigo’s concerns regarding potential goodwill infringement but reiterated that no such intent was behind its branding choice. The company also expressed its commitment to resolving the issue through constructive dialogue.
Engaging in Discussions
“We have taken note of InterGlobe Aviation Limited’s concerns and are actively engaged in discussions to reach an amicable solution,” Mahindra concluded.
The dispute has sparked interest among intellectual property experts, who point out that the case hinges on whether consumers are likely to associate the BE 6e with Indigo’s established airline brand. As the discussions unfold, both parties appear keen to avoid protracted litigation, suggesting a resolution may be on the horizon.
Stay tuned for further updates as this legal wrangle develops.
