Gurugram: The MG Windsor has crossed cumulative sales of 75,000 units in less than two years since its launch, strengthening its position as India’s highest-selling electric vehicle, JSW MG Motor India announced on Monday.
More than 19,000 units of the Windsor were sold during the first half of calendar year 2026, according to the company. JSW MG Motor India also reported a 13% year-on-year increase in its overall sales during H1 CY2026 compared with the corresponding period of 2025.
The carmaker said the Windsor’s order book continues to expand, with demand coming from metropolitan centres as well as non-metro and emerging markets. The broader geographical spread suggests that electric vehicles are gradually moving beyond their early urban strongholds — although charging cables have not entirely disappeared from dinner-table conversations just yet.
“The Windsor is a winning proposition delivering strong value and resonating with the preferences of Indian car buyers. With its customers spanning across metros and emerging markets, the MG Windsor has meaningfully contributed to accelerating India’s EV adoption, transforming the way India moves. While the journey ahead remains interesting, it is important to reflect on an incredible journey backed by the grit and determination of our teams to deliver something truly exceptional,” said Anurag Mehrotra, Managing Director, JSW MG Motor India.
JSW MG Motor India attributes the Windsor’s market performance to what it calls its “ABC proposition” — the price point of an A-segment vehicle, the exterior dimensions of a B-segment car and the interior space of a C-segment model.
Positioned by the company as India’s first “Intelligent CUV”, or crossover utility vehicle, the Windsor combines sedan-like cabin space with the versatility associated with an SUV. It is available through a Battery-as-a-Service, or BaaS, programme at a starting price of ₹9.99 lakh, with an additional battery rental charge of ₹3.9 per kilometre.
The electric crossover produces 100 kW, equivalent to 136 PS, and 200 Nm of torque. Buyers can choose between a 38 kWh battery pack with a claimed range of 332 km and the Windsor PRO’s larger 52.9 kWh battery, which offers a claimed range of 449 km.
Inside, the Windsor is equipped with “Aero Lounge” rear seats that can recline by up to 135 degrees. It also features a 15.6-inch Grandview touchscreen display on the centre console. Its exterior follows MG’s “AeroGlide” design language, intended to place the model somewhere between conventional hatchback, sedan and SUV classifications.
The sales milestone comes as JSW MG Motor India prepares to broaden its new-energy vehicle portfolio during the current financial year. The company plans to introduce two additional electric vehicles and one plug-in hybrid electric vehicle.
The Windsor’s growth reflects intensifying competition in India’s electric passenger-vehicle market, where pricing, range, cabin space and charging accessibility are increasingly shaping purchase decisions. As more manufacturers add battery-powered and hybrid models, the next phase of the contest will depend not merely on attracting early adopters, but on convincing mainstream families that an electric car can work as an everyday vehicle.
