Infinity Cars’ New Showroom Reimagines Luxury Car Retail with Cutting-Edge Digital Integration, Minimalist Architecture, and Tailored Experiences
Mumbai, Maharashtra – In a grand leap forward for luxury automotive retail in India, BMW Group has launched the much-anticipated Retail.NEXT showroom by Infinity Cars, strategically located in Worli, Mumbai. Situated on Dr. Annie Besant Road, opposite the bustling Nehru Centre, this showroom represents not only a milestone for the brand but also a reimagining of the luxury car buying and ownership experience in India.
Heading the dealership, Ms. Pooja Choudary, Dealer Principal of Infinity Cars, has played a pivotal role in bringing this vision to life. Infinity Cars is a name well-known in premium automotive circles, representing BMW Group India with facilities in Mumbai, Delhi, and Indore. Under Choudary’s leadership, Infinity Cars has consistently aligned itself with BMW’s commitment to offering high-quality, immersive experiences that redefine luxury and customer service standards in the automotive market.
Reflecting on this milestone, Vikram Pawah, President and CEO of BMW Group India, shared his enthusiasm: “The launch of Infinity Cars’ Retail.NEXT showroom in Mumbai marks an important achievement in our strategic expansion across India’s luxury market. Mumbai, known for its demand for innovation and elegance, is a crucial hub for us as we redefine the customer journey. Retail.NEXT brings a seamless fusion of physical and digital experiences, offering customers a space that is not only modern and interactive but also distinctly personal. It is more than a dealership; it’s an immersive environment tailored to meet the evolving expectations of our clients. We deeply appreciate our collaboration with Infinity Cars and commend their dedication to making this vision a reality.”
With an ambition to elevate luxury automotive retail to a new pinnacle, Retail.NEXT is designed to cater to customers seeking more than a typical dealership encounter. It features open, minimalist spaces and high-tech digital touchpoints, allowing for an intuitive, immersive journey through BMW’s world of luxury. Customers can seamlessly engage with digital interfaces to explore each vehicle’s features, customize configurations, and receive personalized recommendations. Dedicated zones within the showroom offer exclusive areas for consultations and tailored vehicle handovers, ensuring a distinctive and memorable experience at every touchpoint.
Ms. Pooja Choudary echoed these sentiments, underscoring the shared vision between BMW Group India and Infinity Cars: “Our long-standing relationship with BMW has been built on trust, excellence, and a shared goal of redefining luxury automotive retail. With the inauguration of Retail.NEXT in Mumbai, we are not only advancing our partnership but are setting a new benchmark in this segment. This is more than a facility; it’s an experience – one where BMW and MINI enthusiasts can interact with the brand in ways never before imagined.”
The 9,120-square-foot showroom showcases six of BMW’s luxury models and three MINIs, inviting customers to immerse themselves in the brand’s offerings. Additionally, the basement level is dedicated to the BMW Premium Selection (BPS) area, presenting six certified used cars that meet BMW’s stringent quality standards. For those eager to explore beyond vehicles, the lifestyle and accessories zone displays the latest BMW and MINI merchandise, adding another layer of luxury and customization for visitors.
The Retail.NEXT experience extends beyond product display to create an atmosphere conducive to relaxed yet informative conversations. A dedicated customer interaction lounge provides a sophisticated space for discussing vehicle ownership, financing options, and maintenance plans, allowing BMW and MINI owners and enthusiasts alike to explore every detail of their purchase.
Infinity Cars’ new showroom epitomizes BMW’s commitment to excellence across all sales and service aspects, as well as business systems that prioritize customer satisfaction at every step. With Retail.NEXT, BMW Group India envisions a future-ready retail environment that not only showcases vehicles but also encapsulates the brand’s dedication to innovation, luxury, and customer-centricity. From digital customization tools to private handover lounges, every corner of the showroom reflects BMW’s philosophy of combining advanced technology with a deeply personalized touch.
As BMW Group India and Infinity Cars redefine luxury car ownership in India, Retail.NEXT stands as a testament to the future of automotive retail – an immersive, engaging, and unforgettable journey through the pinnacle of BMW’s luxury offerings.
