New Delhi, September 16, 2024 – Maruti Suzuki India Limited (MSIL) has rolled out a high-octane campaign, “Thrill Has a New Shape,” celebrating the turbocharged performance of the Fronx Turbo. With its focus on exhilarating drives and dynamic engineering, the campaign is set to captivate India’s young and adventurous drivers.
Tapping into the desire for an adrenaline-pumping driving experience, the campaign highlights the turbo engine’s unmatched power, turning ordinary journeys into unforgettable adventures. The Fronx Turbo’s energetic spirit, responsive handling, and sleek design are crafted to appeal to thrill-seekers, positioning the model as a game-changer in India’s automotive market.
Partho Banerjee, Senior Executive Officer, Marketing & Sales at Maruti Suzuki, explained, “The Fronx Turbo represents the fusion of cutting-edge technology and the desire for an exciting drive. This campaign showcases how the Fronx is more than just a car; it’s an experience that surpasses expectations. We believe that this dynamic vehicle will continue to excite our customers and set new benchmarks in the market.”
The campaign’s core theme, “Thrill,” is tailored to reflect the adventurous mindset of modern Indian drivers. With its turbocharged 1.0-liter K-Series Boosterjet engine and cutting-edge Progressive Smart Hybrid technology, the Fronx Turbo brings both power and fuel efficiency to the table, returning up to 21.5 km/l with manual transmission. Available in 5-speed Manual and 6-speed Automatic (AT) versions, including paddle shifters, the Fronx Turbo offers an engaging drive for performance enthusiasts.
Launched in April 2023, the Fronx has already become one of India’s fastest-selling vehicles, achieving the milestone of 1 lakh sales within 10 months of its debut. The Fronx Turbo, with its thrilling performance and stylish design, played a significant role in this success.
The campaign will be promoted across digital, social media, print, and out-of-home (OOH) platforms, using high-energy visuals and immersive content to capture the essence of the Fronx Turbo’s powerful performance. By tapping into the growing demand for high-performance vehicles, Maruti Suzuki aims to make the Fronx Turbo the go-to choice for India’s driving enthusiasts.
