Gurugram, 2024 – BMW Group India has taken the luxury automotive market by storm in the first quarter of 2024, setting a new precedent with record-breaking car deliveries totaling 3,680 units, marking a phenomenal growth of 51%. The Group’s stronghold in the luxury electric mobility segment remains unchallenged, further solidified by the BMW 7 Series, BMW i7, and BMW X7 leading the charge in the Luxury Class sector.
In an impressive display of performance and innovation, BMW Group India has announced an exceptional start to the year with its Q1 deliveries, encompassing both the BMW and MINI brands, reaching a staggering 3,680 cars, alongside 1,810 motorcycles under the BMW Motorrad banner. The breakdown reveals BMW’s lion’s share with 3,510 units and MINI contributing 170 units.
This surge in car sales reflects a remarkable 51% growth (BMW + MINI combined) compared to the same period last year, driven by an overwhelming demand for its Sports Activity Vehicles, Luxury Class, and Electric Vehicles. High-demand models such as the BMW X7, X3, X1, and the 3 Series have seen an unprecedented sell-out, indicating a strong consumer appetite for luxury and performance.
Vikram Pawah, President of BMW Group India, expressed his enthusiasm, stating, “BMW Group India has showcased an outstanding performance in the first quarter of 2024, achieving a record-breaking growth of 51%! Our leadership in the luxury electric car market is more robust than ever, backed by our diverse product range. The BMW Luxury Class has also emerged as a segment leader, and with significant new launches on the horizon, we’re geared up to elevate the luxury market experience.”
The Group’s electric vehicles (EVs) continue to lead the luxury segment, with 211 units delivered in Q1 2024, marking a 26% increase. The BMW i7 emerged as the top-selling EV, highlighting the growing interest in sustainable mobility within the flagship segment. The lineup, including the BMW i7, iX, i4, iX1, and MINI SE, has stoked greater demand, with the eagerly anticipated BMW i5 expected to further enhance the EV portfolio.
BMW’s Luxury Class models have also seen a meteoric rise, registering a 152% growth. The segment, spearheaded by the likes of the BMW 7 Series, i7, X7, and the BMW XM, contributed 20% to the total sales, with the BMW X7 SAV taking the crown as the number one Luxury Class model.
Additionally, BMW’s Sports Activity Vehicles have played a pivotal role, accounting for 54% of sales and witnessing a 62% growth. The locally produced SAV models, especially the new X1, have contributed significantly to this success.
The BMW 3 Series, leading as the highest-selling BMW sedan, has secured a 16% share in sales, dominating its class.
With the BMW and MINI 360° finance solution, customers enjoy unparalleled value and peace of mind, benefiting from attractive monthly instalments, assured buy-back, and the opportunity to upgrade to a new car, among other advantages. Notably, 8 out of 10 cars financed by BMW India Financial Services avail of the BMW and MINI 360° offer.
BMW Group India, with its comprehensive presence through BMW, MINI, and Motorrad, continues to set the benchmark in the premium sector of the Indian automobile market, offering not just vehicles but a complete luxury experience that encompasses financial services and a commitment to sustainability and innovation.
