Gurugram – In a move that’s part myth-busting, part battery-charging, and entirely tongue-in-cheek, JSW MG Motor India has plugged into the national consciousness with its all-new ‘EV Sahi Hai’ campaign — a public awareness drive designed to convince even the most stubborn petrolhead that it’s time to swap fuel for electrons.
Split into two strategic phases, the campaign starts with “Real People, Real Experiences” — ten bite-sized films starring actual MG EV owners, who share their honest, sometimes quirky, always positive tales of life behind the (electric) wheel. Whether it’s a commuter who hasn’t seen a petrol pump in years, or a road-tripper who discovered India’s charging network is more widespread than relatives during Diwali, each story ends with the same confident verdict: “EV Sahi Hai.”
Then comes the showbiz boost. Enter Varun Sharma and Pulkit Samrat — the mischievous duo from Fukrey — ready to swap their on-screen jugaad for high-voltage storytelling. This celebrity-led phase, launching later this month, aims to add humour, relatability, and just the right amount of filmi drama to EV advocacy. The inspiration? AMFI’s wildly successful “Mutual Fund Sahi Hai” campaign, which turned financial jargon into household banter. MG hopes to do the same for charging ports and kilowatt-hours.
Backing the campaign is a shiny new website — www.evsahihai.com — going live on August 9. Part knowledge hub, part EV myth-buster, and part subtle nudge for fence-sitters, it’s a one-stop destination for learning why your next car might just hum instead of roar.
“Our goal isn’t just to sell EVs — it’s to help India fall in love with them,” said Udit Malhotra, Head of Marketing, JSW MG Motor India. “From lower running costs to a cleaner conscience, the benefits are too good to ignore. And with 35% EV market share already, we’re not just talking about the future — we’re driving it.”
If numbers speak louder than ad jingles, here’s a stat for the doubters: MG EVs in India have collectively covered 1,464 million kilometers, avoiding 233,704 tons of CO₂ emissions — proof that going green doesn’t mean slowing down.
So, whether you’re a mileage miser, a tech geek, or just someone who thinks plugging in a car feels cooler than filling up a tank, MG’s message is simple: EV Sahi Hai — and now, they’ve got both real owners and reel stars to prove it.
