Isuzu UK has just raised the bar for pick-up trucks with the launch of the New Isuzu D-Max—a vehicle that masterfully blends rugged capability with cutting-edge technology and premium comforts. Embracing its “Driven To Do” ethos, this all-new D-Max is designed to excel in both demanding work environments and dynamic lifestyle settings.
Built for Every Challenge
The New Isuzu D-Max is engineered to tackle every task with ease. With an impressive towing capacity of up to 3.5 tonnes and a payload of over one tonne, this pick-up is a reliable partner for heavy-duty tasks. All 4×4 models now come with a standard rear differential lock, ensuring enhanced traction across challenging terrains, while the advanced 4WD Shift-on-the-Fly system seamlessly transitions between drive modes for optimal performance.
A Range Tailored to Your Needs
Isuzu has segmented the D-Max lineup into two distinct ranges:
- Business Range: The Utility model stands as a no-nonsense workhorse available in single, extended, and double cab formats. Engineered for reliability, it features durable vinyl flooring, robust steel wheels, and a suite of advanced safety technologies—ideal for professionals who demand performance and endurance on the job.
- All-Purpose Range: For drivers seeking a blend of functionality and refinement, the All-Purpose series offers a variety of trim levels. The DL20, available in extended and double cab configurations, introduces heated seats, carpeted interiors, and alloy wheels for a more comfortable journey. Upgrading further, the DL40 enhances the experience with Bi-LED headlights, leather upholstery*, and dual-zone climate control. At the pinnacle, the V-Cross trim combines sophisticated style—accentuated by a striking Sienna Orange option—with modern amenities such as a 9” infotainment display and an 8-speaker premium sound system.
Safety at the Forefront
Safety is integral to the new D-Max’s design. Every model is equipped with a comprehensive suite of Advanced Driver Assist Systems (ADAS), including Intelligent Adaptive Cruise Control, Traffic Sign Recognition, Traffic Jam Assist, Turn Assist, Rear Cross Traffic Braking, and improved Lane Keep and Attention Assist. Double cab variants offer eight airbags—including a centre airbag—to provide maximum protection. Complementing these features, the D-Max has earned a five-star Euro NCAP safety rating and integrates E-Call technology to automatically contact emergency services in critical situations.
Innovative Comfort and Connectivity
Inside the cabin, drivers and passengers are treated to a space reimagined for both practicality and luxury. Soft-touch materials, ergonomic seating, and an expansive rear passenger area create an inviting environment for long journeys. Connectivity has been upgraded too, with a wireless multifunction touchscreen supporting Apple CarPlay™ and Android Auto™ as standard. While an 8” display is standard across the range, the flagship V-Cross model elevates the experience with a 9” screen, dual-zone climate control, and a state-of-the-art sound system.
Award-Winning Excellence
The New Isuzu D-Max’s impressive credentials have not gone unnoticed. The model has been recognized with a slew of accolades, including Pick-Up of the Year by Company Car & Van 2025, Best Range and Best Back-Up by Overlander 4×4 2025, the Sustainability Award at the 4×4 of the Year Awards 2025, Best Diesel Pick-Up in Diesel & Eco Car 2024, and both Vehicle of the Year and Best Workhorse Pick-Up by Trade Van Driver 2024.
Alan Able, Managing Director at Isuzu UK, remarked, “The New Isuzu D-Max truly embodies our ‘Driven To Do’ philosophy. It not only builds on our long-standing legacy of toughness and reliability but also introduces a level of sophistication and state-of-the-art technology that makes it suitable for both hard work and adventure. No matter what the journey demands, the D-Max is ready to deliver.”
Availability and Pricing
The New Isuzu D-Max is now available for order at Isuzu dealerships across the UK, with prices starting from £27,495 (CVOTR – INR 29.64 lakh). With its versatile range of configurations and a design that prioritizes both performance and luxury, the D-Max is set to become the new benchmark in the pick-up truck segment.
