Mumbai, 9th September 2024 – In celebration of World EV Day, a global initiative that spotlights the crucial role of electric vehicles in fostering sustainable transport, India’s pioneering intercity electric bus brand, NueGo, has launched a new digital campaign titled “A Small Step.”
The campaign aims to demonstrate how simple, everyday choices can have a profound impact on the environment. “A Small Step” cleverly parallels small, eco-friendly actions like switching off unused lights and conserving water with the broader adoption of electric mobility, emphasizing the collective power of these minor decisions to drive large-scale environmental change.
By focusing on individual responsibility, NueGo’s campaign encourages people to make conscious decisions that benefit the planet. Through minimalist yet striking visuals, it highlights how small steps—whether in personal habits or transportation choices—can contribute to a more sustainable future.
Devndra Chawla, CEO and MD of GreenCell Mobility, emphasized the significance of individual actions: “At GreenCell Mobility, we believe that every small step toward sustainability can create a ripple effect. Our ‘A Small Step’ campaign reinforces the idea that everyone has a role to play in combating climate change. Choosing electric mobility isn’t just a choice for today; it’s an investment in a healthier, greener planet for future generations.”
The campaign arrives as NueGo continues its mission to provide eco-friendly, reliable intercity travel, offering passengers a cleaner alternative to traditional buses. With the launch of “A Small Step,” the company underscores its commitment to making sustainable transportation accessible to all while advocating for broader eco-conscious behaviors in everyday life.
On this World EV Day, NueGo encourages citizens to reflect on how small changes—like opting for electric transportation and saving energy—can collectively contribute to the fight against climate change.
