New Delhi, 1st August 2024 – Kia India, a prominent player in the premium automotive sector, has once again demonstrated its market prowess by registering a significant milestone in July 2024. The company reported an impressive 20,507 domestic dispatches, marking a 2.5% year-over-year increase from the 20,002 units sold in July 2023.
Sonet Leads the Charge
The newly launched Sonet has emerged as the star performer, with a remarkable 9,459 units sold, making it the best-selling model of the month. Following closely were the Carens and Seltos, which saw sales of 5,679 and 5,347 units, respectively. According to Vahan, Kia India outpaced the industry growth rate, achieving a 26% increase compared to the industry’s 9%.
Strong Global Demand for ‘Make in India’ Vehicles
Kia India’s success story extends beyond domestic borders, with international markets showing strong demand for their ‘Make in India’ vehicles. The company exported 2,500 units in July 2024. The Seltos led the exports with 932 units, while the Sonet and Carens contributed 740 and 833 units, respectively.
Leadership Insights
Hardeep Singh Brar, Senior Vice President and National Head of Sales & Marketing, expressed his satisfaction with the company’s performance, stating, “We have registered a healthy year-over-year sales growth in July 2024, a good head start for Q3 and H2 of the year. This reflects the trust and love the customers have in Kia. The success of the newly launched Sonet and the overall performance of our diverse product range demonstrates our commitment to delivering high-quality, innovative, and customer-centric solutions. We are determined to maintain this momentum throughout the year, which should give us all confidence in our future success.”
Conclusion
Kia India’s consistent growth and the overwhelming response to its new models underscore its commitment to innovation and customer satisfaction. As the company continues to strengthen its position in both domestic and international markets, the future looks promising for Kia India and its expanding customer base.
