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Tata.ev’s #EasyToEV Campaign Simplifies Transition to Electric Vehicles

Tata Passenger Electric Mobility Launches Myth-Busting Initiative to Promote EV Adoption

Mumbai, June 10, 2024: Tata Passenger Electric Mobility Ltd. (TPEM), a subsidiary of Tata Motors Ltd. and a trailblazer in India’s electric vehicle (EV) sector, has launched its #EasyToEV campaign. This myth-busting initiative aims to educate consumers, dispel misconceptions about EVs, and boost confidence among potential buyers. The campaign, unveiled across multiple platforms and prominently featured during the Tata IPL 2024, seeks to reach a wide audience.

Building on last year’s successful ‘go.ev’ series, launched during Tata IPL 2023, the #EasyToEV campaign addresses key concerns hindering EV adoption through engaging and relatable content. Designed to empower the next generation of EV buyers in India, the campaign uses a series of light-hearted vignettes to tackle common myths and highlight the benefits of EVs, sparking ongoing conversations about sustainable transportation.

Dispelling Common Myths About EVs

The campaign leverages concise storytelling to address and debunk several pervasive myths about EVs:

  • EVs Take Too Long to Charge: A Tata.ev can add over 100 km of range in just 20 minutes of charging.
  • Battery Life Concerns: The battery of an EV lasts beyond its warranty, similar to consumer electronics like smartphones and tablets.
  • High Maintenance Costs: EVs have fewer parts, leading to lower maintenance costs.
  • Expensive to Buy: EVs save over ₹4.2 lakh in five years compared to petrol-powered vehicles.
  • Low Ownership Rates: There are over 1.5 lakh Tata.evs on Indian roads and counting.
  • Lack of Charging Stations: India currently boasts over 12,000 public charging stations.
  • Safety During Rain: EV motors and batteries are IP67 rated, making them waterproof and dustproof.
  • Complex Charging Process: Charging an EV is straightforward and can be easily done at home.

Commitment to Community, Technology, and Sustainability

Aligning with Tata.ev’s core pillars, the #EasyToEV campaign underscores the company’s dedication to making EVs accessible and understandable. By addressing the concerns of skeptics and potential buyers, the campaign promotes the message that ‘Life is easy, with an EV’.

Accelerating EV Adoption in India

The #EasyToEV campaign is poised to drive the next phase of growth for Tata.ev in India by boosting consumer confidence in EVs. The EV market in India is experiencing rapid growth, with a 90% year-on-year increase in FY24. Tata.ev aims to leverage this momentum to further the adoption of electric vehicles across the country, from major metropolitan areas to emerging markets.

Tata Passenger Electric Mobility’s latest initiative is a testament to its innovative approach and commitment to a sustainable future, ensuring that more Indians see the ease and benefits of switching to electric vehicles.

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