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Mahindra Celebrates 25 Years of Bolero Pik-Ups with Exclusive ‘Maxx ka Vaada’ Offer

Mumbai, June 3, 2024: Mahindra & Mahindra Ltd. (M&M), the dominant force in India’s Small Commercial Vehicles (SCV) market, is celebrating a momentous occasion—the 25th anniversary of its iconic Bolero Pik-Up range. Renowned for its reliability, durability, and rugged performance, the Bolero Pik-Up has become an indispensable asset for businesses, entrepreneurs, and fleet operators nationwide over the past quarter-century.

In honor of this milestone, Mahindra has unveiled the ‘Maxx ka Vaada’ offer, a limited-time promotion designed to enrich the ownership experience for Maxx Pik-Up customers. The offer includes unparalleled benefits such as a five-year warranty, five years of free maintenance, five years of roadside assistance, and an assured resale value of ₹5 lakh after five years*.

Nalinikanth Gollagunta, CEO – Automotive Sector, Mahindra & Mahindra Ltd., expressed his enthusiasm, stating, “At Mahindra, we take pride in contributing to India’s economic growth by developing customer-centric products that embody our commitment to the ‘Make in India’ initiative. The Bolero Pik-Up range has epitomized reliability and durability for 25 years, earning the trust of customers nationwide. The ‘Maxx ka Vaada’ offer reaffirms our commitment to delivering exceptional value and support, showcasing Mahindra’s dedication to setting new standards of excellence within the pick-up segment. This celebration is not just about past achievements but also about our commitment to exceeding customer expectations in the future.”

The ‘Maxx ka Vaada’ offer ensures that customers receive comprehensive benefits, including complimentary roadside assistance, all scheduled services, and an extended warranty for five years or up to 1 lakh kilometers. Additionally, Mahindra guarantees a minimum resale value of ₹5 lakh after five years, providing customers with confidence in the future value of their vehicle.

With an estimated overall benefit worth up to ₹1.3 lakh over the vehicle’s lifetime, the ‘Maxx ka Vaada’ offer ensures unparalleled value and support for Mahindra’s loyal customers.

The offer does not include the Bolero Pik-Up 4×4 and Bolero Camper variants.

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