New Delhi, 31 May 2024 – Maruti Suzuki India Limited (MSIL) is thrilled to announce the launch of Nexa Music Season 3, a groundbreaking initiative designed to celebrate and elevate the indie music scene in India. This season expands its reach to embrace regional music talent, providing a platform for aspiring musicians to showcase their work alongside Grammy Award Winner and global music icon A.R. Rahman, as well as star acts King, Raja Kumari, and Arjun Kanungo.
Nexa Music embodies the brand’s ‘Create. Inspire’ philosophy, aiming to connect with the modern urban consumer through transformative musical experiences. This season, the platform not only highlights English music but also delves into India’s rich regional music heritage, offering artists a unique opportunity to reach a global audience.
Maruti Suzuki’s Commitment to Music
“Nexa Music is about breaking boundaries and creating extraordinary experiences,” said Mr. Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited. “With Season 3, we are embracing India’s diverse musical landscape. Our goal is to discover and nurture artists from every corner of the country, bringing their unique voices to the forefront. Under the guidance of globally renowned musicians like Mr. A.R. Rahman, these artists will create original compositions that resonate worldwide. We anticipate an overwhelming response to NEXA Music Season 3 as we continue to offer the NEXA global experience.”
A.R. Rahman’s Vision
Expressing his enthusiasm for the project, A.R. Rahman commented, “India is a treasure trove of diverse musical talent. Nexa Music Season 3, in partnership with Qyuki, is an extraordinary initiative to unearth and celebrate both English and regional music from across the country. The last two seasons have given several artists access to global platforms for displaying their talent. I am delighted to be part of this journey and look forward to discovering exceptional talent that will bring the richness of Indian English and regional music to the world stage.”
Building on Success
Nexa Music was originally created to promote and cultivate original indie music talent in India. Seasons 1 and 2 saw the emergence of 24 standout musicians mentored by global music icon A.R. Rahman and supported by Clinton Cerejo. The winners of each season released original tracks and music videos, amassing millions of views on YouTube and establishing a strong digital presence on leading audio streaming platforms such as Spotify, Amazon Music, and Apple Music.
Embracing Diversity
Building on the robust foundation of the last two seasons, Nexa Music Season 3 will embrace the rich tapestry of India’s diverse musical landscape. Besides English music, it will also spotlight artists who sing in regional languages, offering them a once-in-a-lifetime opportunity to create and share their unique musical expressions on a global platform.
Participation and Selection
Emerging artists from anywhere in India can submit their tracks on www.nexamusic.com to participate in Nexa Music Season 3. A jury comprising A.R. Rahman, Nexa, and Qyuki will shortlist contestants from all entries received. These contestants will be showcased at the ‘Nexa Music Lab’, which identifies and focuses a spotlight on their talent.
Nexa Music Lounge and Lab
Nexa Music Season 3 will continue to be anchored by its two foundational pillars: Nexa Music Lounge and Nexa Music Lab.
- Nexa Music Lounge: This segment will showcase headline performances from top indie artists and winners of previous seasons, who will contribute their original compositions to elevate the Nexa Music platform. Season 3 will feature indie legends including Raja Kumari, King, and Arjun Kanungo in addition to the curator, A.R. Rahman.
- Nexa Music Lab: Selected participants will receive guidance from international music publishers alongside global music icon A.R. Rahman. Emerging artists will have a platform to showcase their original work, allowing for complete creative expression. This ensures their original compositions and music videos reflect their true artistic vision.
Nexa Music Season 3 promises to be a landmark album, celebrating the depth and diversity of India’s musical heritage. By embracing talent across the country, it will continue to redefine the musical landscape, creating a vibrant and inclusive platform for artists to shine.
How to Participate
Artists can click on www.nexamusic.com to participate and submit their entries.
