New Delhi, March 28, 2024 – Maruti Suzuki India, the nation’s premier automotive manufacturer, has unveiled its groundbreaking brand campaign titled ‘It’s Unbelievable. It’s Strong Hybrid.’ Centered around the sophisticated Grand Vitara and the remarkable Invicto, the initiative highlights the transformative Strong Hybrid technology, which promises to revolutionize driving by blending electric mobility with the traditional Internal Combustion Engine (ICE).
The campaign is born out of the realization of the ‘extraordinary benefits of Strong Hybrid technology’ and Maruti Suzuki’s commitment to offering technologies that not only elevate the consumer experience but also pave the way for a sustainable future. With up to 60% of urban driving achievable in EV mode, Strong Hybrid technology presents an eco-friendly and near-silent driving experience, redefining fuel efficiency with more than 1200 km* of range on a single tank and markedly reducing carbon emissions.
Shashank Srivastava, Senior Executive Officer of Marketing and Sales at Maruti Suzuki India Limited, shared his enthusiasm for the launch, stating, “Strong hybrid vehicles are at the forefront of advancing sustainable mobility. Our latest campaign aims to enlighten our audience about the extraordinary benefits of this advanced technology.” He further highlighted the doubling demand for strong hybrid vehicles as evidence of a rising eco-consciousness among consumers, with Strong Hybrid sales nearly matching those of electric vehicles in the current financial year.
A standout feature of the Strong Hybrid cars is the regenerative braking technology, which captures braking energy to generate electricity. This feature allows the vehicle to switch to electric mode under appropriate conditions, significantly cutting emissions and fostering an environmentally friendly driving experience. This technology not only lowers fuel consumption and emissions but also boosts consumer confidence in long-distance travel, ensuring convenience and peace of mind.
The campaign debuts with an engaging TV commercial that captures the spirit of driving a Maruti Suzuki Strong Hybrid vehicle. Broadcast across various platforms, the commercial showcases the benefits of Strong Hybrid technology, reinforcing Maruti Suzuki’s dedication to a sustainable, efficient, and greener future.
