LOS ANGELES, March 27, 2024 – Fisker Inc., a leading innovator in electric vehicle (EV) technology, has announced significant price reductions across several 2023 model year Ocean vehicles in the United States, signaling a strategic move to enhance the affordability and appeal of its electric SUV offerings. The price cuts are poised to intensify competition in the EV sector, making the Fisker Ocean an even more attractive option for consumers looking to transition to sustainable transportation.
The flagship 2023 Ocean Extreme trim sees a dramatic reduction in the Manufacturer’s Suggested Retail Price (MSRP), dropping by $24,000 to $37,499, from its initial price of $61,499. Furthermore, the Ocean Ultra trim will now be available at $34,999 (INR 29.18 lakh), down from $52,999, and the Ocean Sport trim has been adjusted to $24,999 from the previous $38,999 MSRP.
These price adjustments are part of Fisker’s broader strategy to position the Ocean SUV as a leading choice in the burgeoning EV market, offering cutting-edge technology, sustainability, and value. The reduced MSRP for the 2023 models includes the latest Ocean OS software version 2.0, and select vehicles come with up to $7,000 worth of additional options at no extra cost. The new pricing will be effective from Friday, March 29, 2024.
In its commitment to sustainability and innovation, Fisker emphasizes the Ocean’s advanced features and eco-friendly design. The Ocean Extreme boasts an EPA-estimated range of 360 miles, the longest among new electric SUVs in the U.S., and a WLTP range of 706 kms in Europe, making it the segment leader. Additionally, the Ocean Extreme is celebrated for its minimal carbon footprint, extensive use of recycled and bio-based materials, production in a carbon-neutral facility, and the integration of rooftop solar panels that contribute to its range.
As Fisker continues to expand its dealer partnerships across North America and Europe, the company is focused on offering superior customer service, seamless purchase experiences, and immediate access to its 2023 inventory. This strategic pricing adjustment enhances the value proposition of the Fisker Ocean, ensuring it remains a forefront choice for consumers eager to embrace electric mobility and a cleaner future.
