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Volkswagen India Zips Ahead with New Taigun, Virtus & ID.4: Dash of Dark and a Leap Towards Lightning

In a vibrant showcase at the Annual Brand Conference 2024, Volkswagen India turbocharged the automobile scene with a flurry of exhilarating announcements. The curtain was lifted on the new GT Plus Sport and GT Line variants of the Taigun, adding a dash of dark to the SUV world, and the electric ID.4 made a sparkling debut, heralding the brand’s electrifying leap into the future.

L-R Jan Bures, Executive Director, Sales, Marketing & Digital, SAVWIPL; Micheal Mayer, Executive Director Sales International, Volkswagen Passenger Cars; & Ashish Gupta, Brand Director, Volkswagen India

Dark Magic and Electric Dreams: Volkswagen’s New Brew

The Taigun GT Plus Sport has emerged from the Volkswagen cauldron with a ‘Black Themed’ spell cast over its exterior and interior, designed to bewitch enthusiasts with its enhanced driving performance. Not far behind, the Taigun GT Line, powered by the legendary 1.0l TSI petrol engine, brings sporty aesthetics within the reach of more aspiring owners, democratizing the allure of the GT badge.

The refreshed line-up introduces three trim plans for the Taigun – ‘GT Edge’, ‘Chrome’, and ‘Sport’, each with its unique design persona, catering to the visual appetites of diverse customers. Adding to the spectacle, Volkswagen India unveiled a sporty concept for the Virtus sedan, draping it in black aesthetics to underscore the dynamism of the GT badge further.

Eco-Friendly Roar: The ID.4 Electrifies India

Amidst the roar of engines and the dazzle of new models, the ID.4 stood out, marking Volkswagen’s bold stride towards electrification in India. Showcased with much fanfare, the ID.4 is Volkswagen’s globally acclaimed venture into electric mobility, promising a sustainable yet thrilling driving experience.

Ashish Gupta, Brand Director of Volkswagen Passenger Cars India, shared the excitement, “We’re elated to introduce the new Taigun line structure and the ID.4 in India. It’s more than just innovation; it’s about shaping the future of mobility.”

Gearing Up for a Greener Tomorrow

The launch of the ID.4 and the unveiling of new Taigun variants are part of Volkswagen India’s broader strategy to align with global trends, transitioning from Internal Combustion Engines (ICE) to Electric Vehicles (EVs). This shift not only underscores the brand’s commitment to sustainability but also marks a significant step towards a cleaner, more environmentally conscious future.

With these launches, Volkswagen India continues to redefine the mobility experience, offering customers an unparalleled blend of driving excellence, premium aesthetics, and a range of options to suit individual tastes. The refreshed lineup is a testament to Volkswagen’s unyielding commitment to innovation, style, and performance, steering the Indian automotive market into an exciting new era.

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