New Delhi, February 29, 2024 – In a groundbreaking revelation that’s sure to send shockwaves through the automotive market, Frost & Sullivan, India’s premier Growth Advisory Firm, has just announced that Kia’s trio of titans – the Seltos, Sonet, and Carens – are smashing maintenance cost records, setting a new standard for value in their respective segments.
Leading the charge in the family mover category, the Kia Carens has left competitors in the dust by offering maintenance costs that are not just below average but downright economical. With petrol variants cruising at 21% and diesel models dashing at an impressive 26% lower than the segment average, the Carens is not just a family car but a budget guardian.
Not to be outdone, the Seltos petrol variants are redefining thriftiness in their class, boasting maintenance costs that are a cool 17% lower than the competition. Its diesel counterparts share the limelight for cost-efficiency, positioning the Seltos as a paragon of economic wisdom.
The compact SUV segment has witnessed a new contender for the crown of cost-effectiveness with the Sonet. Its petrol and diesel variants are paving the way towards savings, with maintenance costs that are 16% and 14% lower than the segment average, respectively.
Mr. Hardeep Singh Brar, National Head of Sales & Marketing at Kia India, couldn’t hide his enthusiasm, stating, “Being recognized by Frost & Sullivan underscores our commitment to providing value-driven solutions for our customers. Opting for a Kia is more than a smart choice; it’s a future-proof investment, thanks to its unparalleled maintenance and residual value.”
Frost & Sullivan’s findings not only highlight the Kia models as the epitome of value-for-money but also reflect the company’s dedication to delivering top-notch products. With cutting-edge technology, sleek design, and quality that speaks for itself, Kia is crafting not just cars but experiences that are both luxurious and economically savvy. The reports are a testament to Kia’s unyielding commitment to excellence, ensuring that choosing a Kia is not just about buying a car; it’s about making a smart, future-oriented investment.
