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From Aftersales to the Driver’s Seat: Luca Delfino Revs Up as Maserati’s New Global Chief Commercial Officer

Modena, 24 January 2024 – In a move that shifts gears towards an electrifying future, Maserati has turbocharged its executive lineup by appointing Luca Delfino as the new global Chief Commercial Officer. This announcement comes hot on the heels of the brand’s recent addition of a new global Chief Marketing Officer, further fueling the House of the Trident’s drive into a new era.

Luca Delfino, a familiar face at Maserati’s Modena headquarters, has been a part of the Italian luxury automaker’s journey since 2007. Starting his career as an Aftersales Business Manager for various markets, Delfino has navigated through a roadmap of diverse roles, eventually parking himself as the Managing Director for the EMEA Region for the past three years.

Delfino’s career at Maserati has been nothing short of a grand tour. His journey includes pit stops as Regional Aftersales Manager for the Middle East/Africa, After Sales Director for USA/Canada, and General Manager for Middle East & Africa, among other high-octane roles. Notably, he also steered the brand’s “Fuoriserie” personalization and “Classiche” classic car programs.

As Maserati accelerates into the electrified future, Delfino’s comprehensive understanding of the automotive landscape and intimate knowledge of the Maserati brand gears him up to be a pivotal driver in the company’s evolution. His appointment is a testament to his remarkable journey within the company and his contributions to its global expansion.

Davide Grasso, Maserati CEO, expressed his confidence in Delfino’s appointment, citing his growth and contributions as key factors in him being the natural choice for this significant role. “Luca is one of us,” Grasso said, emphasizing Delfino’s integral role in the brand’s leadership team during these transformative times in the industry.

In response to his appointment, Luca Delfino shared his excitement and gratitude: “Maserati is my family, and I am thrilled to take on this new challenge. My journey with the brand over the past seventeen years has been a road trip of growth and discovery. I’m honored to help steer Maserati into this new and electrifying era.”

With Delfino behind the wheel in this new role, Maserati is poised to race ahead, merging its rich legacy with innovative strategies in the world of luxury automotive.

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