Vintage Vroom on the Ice: Lamborghini’s 1973 Jarama GTS and 1968 400 GT 2+2 Turn Heads at The I.C.E. Concours d’Élégance
Sant’Agata Bolognese/St. Moritz, February 26, 2024: In a dazzling display of style and horsepower on ice, Automobili Lamborghini brought a touch of Sant’Agata Bolognese’s warmth to the frosty environs of St. Moritz. The prestigious I.C.E. (International Concours of Elegance), held on the frozen lake of St. Moritz on February 23-24, witnessed Lamborghini Polo Storico, the guardian angel of classic Lamborghini enthusiasts, making a grand entrance for the second consecutive year.
Amidst the glacial glamour, two jewels from Lamborghini’s historic crown sparkled the brightest: a 1973 Jarama GTS, donning its winter best with a ski rack, skis, and a toboggan, alongside a 1968 400 GT 2+2. These iconic models, hailing from the swinging 60s and the disco 70s, share more than just a storied past; they are both powered by the legendary Lamborghini 4-liter V-12 engine.
“The I.C.E.” has quickly skated into the spotlight as one of the classic car world’s most captivating events. It’s not just about the eye-candy of over 50 classic cars but also the unique setting: a frozen lake amidst the scenic Engadine valley. This year’s edition saw a diverse panel of judges, from car specialists to artists and architects, assessing the vehicular beauties.
Alessandro Farmeschi, Global After Sales Director of Automobili Lamborghini, shared, “Participating in The I.C.E. is not just about showcasing our heritage. It’s about connecting with our passionate customer base and enthusiasts in a setting that’s as extraordinary as our cars. It’s about celebrating the thrill of driving a classic Lamborghini, in a context as unexpected as it is exhilarating.”
Lamborghini Polo Storico’s presence in St. Moritz marks the start of a thrilling 2024, promising a year rich with goals, certifications, and restorations. It reaffirms Lamborghini’s commitment to preserving the legacy of the House of Sant’Agata Bolognese.
The 1973 Jarama GTS, originally unveiled at the 1970 Geneva Motor Show as a successor to the Islero, embodies the essence of 70s automotive design with its sharp, angular lines. The GTS variant, introduced in 1972, boasts an amped-up 365 hp engine and aesthetic upgrades. This particular model, displayed in St. Moritz, boasts an original Blu Tahiti body and a mustard-yellow interior.
The 1968 400 GT 2+2, also gracing the icy stage, made its debut at the 1966 Geneva Motor Show. This model, with its 4-liter V12 engine producing 320 hp, is a testament to Lamborghini’s engineering prowess. The car, appreciated for its refined gearbox and suspension, was once lauded as “the best GT” by American Road & Track magazine. The St. Moritz showstopper, in Grigio Saint Vincent with a tobacco-brown interior, is a prized piece of the Automobili Lamborghini Museum collection.
With these historic beauties, Lamborghini Polo Storico not only celebrated the past but also paved the way for a future where classic elegance meets modern enthusiasm, all on the unlikely backdrop of St. Moritz’s icy elegance.
