In a remarkable display of automotive allure and cultural charm, the Mercedes-Benz Museum has revved up its visitor count to a staggering 800,245 in 2023, marking a 28% surge from the previous year. This record-breaking attendance, equivalent to filling a mid-sized city, was drawn from a global audience spanning 160 countries, with the most enthusiastic guests hailing from the USA and France.
The museum, a hub for both car enthusiasts and culture vultures, is not just about showcasing shiny vehicles. The year 2024 promises to be even more exhilarating, with a calendar packed with events that blend horsepower with high art. The Mercedes-Benz Art Collection is gearing up for a visual feast with its “Now on View” exhibition starting in March. Gearheads and art lovers alike can enjoy free entry on May 19, the museum’s 18th anniversary, coinciding with International Museum Day.
For those seeking an adrenaline rush, the new “Pit Stop” interactive experience, launching in summer, offers a peek into the high-octane world of Formula One racing strategy. Meanwhile, the museum shifts into a higher gear with the all-brand classic car meet “Classics & Coffee”, set to turn Sundays into a parade of automotive elegance from April to October.
The museum is not just a haven for adults. The Children’s and Family Day on June 30 promises a vibrant mix of outdoor and indoor activities, ensuring that the museum’s appeal cuts across all ages. Additionally, the successful “Urban Culture at the Mercedes-Benz Museum” programme, slated from July 18 to August 18, will spotlight regional artists on an open-air stage, blending the roar of engines with the rhythm of the arts.
The museum’s commitment to cultural events doesn’t stop there. Film enthusiasts can enjoy open-air cinema nights under the stars from August 23 to September 8. And as the year winds down, the museum will light up the night with a grand lantern parade in early November.
For the younger visitors, the museum’s Campus offers creative weekends, and mascot Carlotta will be making her rounds every Sunday, ensuring that the Mercedes-Benz Museum remains a hub of activity, culture, and fun throughout 2024.
