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Mahindra Makes Chilling Moves: Bolero MaXX Pik-Up Gets Cooler with AC

In a bid to revolutionize the driving experience in India’s commercial vehicle segment, Mahindra & Mahindra Ltd. (M&M) has unveiled a refreshing twist to its Bolero MaXX Pik-Up range. The news comes as a breath of fresh air for drivers as the iconic vehicle now comes equipped with air conditioning, promising to cool down both the temperatures and the competition.

The Bolero MaXX Pik-Up has long been celebrated for its compact yet powerful design, setting benchmarks in payload capacity, fuel efficiency, and safety. Now, with the addition of air conditioning and the introduction of 14 new features on the iMaxx app, Mahindra aims to elevate comfort levels to unprecedented heights.

Since its inception, the Bolero MaXX range has been a runaway success, selling over 1.4 Lakh units and achieving the 1 Lakh production milestone in record time. Its popularity reached new heights when it clinched the title for delivering the highest number of units in a single day, securing a spot in the esteemed India Book of Records.

Nalinikanth Gollagunta, CEO – Automotive Division, Mahindra & Mahindra Ltd., expressed his excitement, stating, “The Bolero MaXX Pik-Up range has won hearts with its performance and versatility. Adding air conditioning underscores our commitment to customer comfort, making every journey a breeze.”

Powered by Mahindra’s advanced m2Di engine, the Bolero MaXX Pik-Up range promises both power and efficiency. With payloads ranging from 1.3t to 2t and a cargo bed length of up to 3050 mm, it’s a champion of loadability. But it’s not just about brawn; the range boasts CMVR-certified D+2 seating, height-adjustable driver seats, and turn-safe lamps, making every ride comfortable and safe.

The latest iMaxx update brings 14 new features to the table, making vehicle management a breeze. From geofence-based campaigning to fuel pilferage detection, the system ensures both safety and efficiency. Not to mention, features like My Maxx Score offer valuable performance insights, while Fastag integration and expense management simplify fleet operations.

With over 30,000 iMaxx vehicles already on the road, Mahindra is steering towards a future where comfort and performance go hand in hand.

In the sweltering heat of competition, Mahindra’s Bolero MaXX Pik-Up stands tall, offering a cool refuge for drivers and businesses alike. So buckle up, turn on the AC, and let the Bolero MaXX Pik-Up take you on a chill ride through the bustling streets of India.


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