Gaydon, UK – January 23, 2024: In a fusion of speed and luxury that’s set to take the horseracing world by storm, Aston Martin has trotted into an exhilarating partnership with The Jockey Club. This alliance marks a historic merger of two British icons, marrying the thrill of high-performance cars with the prestige of the UK’s most celebrated equestrian events.
Last year, Aston Martin made a splash at The Derby Festival at Epsom Downs as a High-Performance partner. Now, they’re saddling up to expand their reach, including major events like The Cheltenham Festival, the Randox Grand National at Aintree, Newmarket’s QIPCO Guineas Festival, and the Betfred Derby Festival.
But hold your horses, there’s more! The Aston Martin Dash at Epsom Downs, a lightning-fast five-furlong sprint, will continue under the automaker’s title sponsorship. It’s a race that not only tests the mettle of the horses but also reflects the speed and agility synonymous with Aston Martin.
At The Cheltenham Festival this March, Aston Martin is set to showcase its stable of supercars. The spotlight will be on models like the DBX707, hailed as the supercar of SUVs, and the DB12, the world’s first Super Tourer. These mechanical steeds will be displayed in The Orchard, ensuring racegoers get an up-close view of automotive excellence.
Moreover, Aston Martin’s DBX707 will play a pivotal role in ferrying racegoers, owners, and VIP guests from helipads to the heart of the racing action, blending luxury transportation with the excitement of the races.
Oliver Turner, Regional President of Aston Martin in the UK and South Africa, couldn’t hide his enthusiasm. “Our partnership with The Jockey Club is a natural fit,” he remarked. “The world of horseracing offers a unique platform to showcase our legendary models to a luxury audience. With our heritage of high-octane performance, we’re excited to align with such a dynamic sport.”
Jack Royle, acting Director of Partnerships at The Jockey Club, echoed these sentiments. “Our initial collaboration at the 2023 Derby Festival was just the beginning. We’re thrilled to see Aston Martin step up as our High-Performance Partner. This partnership is a perfect blend of heritage, luxury, and exhilaration.”
So, as the racing season approaches, keep an eye out for the Aston Martin marque at The Jockey Club’s events. It’s where horsepower of a different kind will set the pace for an unforgettable experience.