Mumbai, January 15, 2024 – Mahindra & Mahindra Ltd., India’s ace in the SUV market, today unwrapped the 2024 XUV700, an epitome of luxury and tech wizardry. The latest iteration of the XUV700, which has zoomed past 1,40,000 units in sales since its 2021 debut, now revs up with a plethora of upgrades guaranteed to tickle the fancy of SUV aficionados.
Napoli Black: The New Black in Town!
The 2024 XUV700 is dressed to impress in a stunning Napoli Black, a color so elegant it could make a night sky jealous! This suave shade dominates the exterior, featuring black roof rails, a domineering black grille, and alloys so strikingly black they could be mistaken for midnight masterpieces. Inside, the AX7 & AX7L variants get a sprinkle of sophistication with dark chrome air vents and console bezel.
Seating Luxury: Captain Seats and Ventilated Thrones
The SUV now offers captain seats in both AX7 and AX7L variants, combining luxury with comfort. The AX7L variant takes it up a notch with ventilated front seats, ensuring a breezy journey even on the hottest days. Additionally, it flaunts First-in-Segment memory ORVMs linked to custom seat profiles, so you never lose your perfect seat setting.
Sci-Fi Tech Bonanza: Adrenox Suite with FOTA
Welcome to the future! The 2024 XUV700 comes loaded with the Adrenox suite, featuring 83 connected car features, including 13 spanking new additions. The FOTA (Firmware Over-the-Air) capability means your SUV gets smarter while you sleep, just like a smartphone. Need info about that mysterious button on the dash? Just ask Mahindra’s ‘M lens’ feature!
“Ask Mahindra”: Your Personal Car Concierge
Got a question about your XUV700? “Ask Mahindra” is at your service, offering assistance on vehicle technology and more, right through your infotainment screen. Available from 8 AM to 8 PM on weekdays, it’s like having a tech guru in your glove box.
Elevated Driver Training: White Glove Chauffeur Program
Mahindra isn’t just about the vehicle; it’s about the experience. The brand introduces a White Glove Chauffeur Training Programme in metro towns, starting with Delhi and Ahmedabad. This bi-monthly program will educate chauffeurs on the nitty-gritty of the vehicle, ADAS systems, emergency handling, and more, ensuring that owners enjoy a ride as smooth as the vehicle itself.
In short,
the 2024 XUV700 isn’t just a vehicle; it’s a statement. Mahindra has upped the ante, merging sophisticated aesthetics with cutting-edge technology, and ensuring that every ride in the XUV700 is not just a journey, but an experience. Whether it’s cruising in style or staying connected on the go, this SUV seems set to redefine luxury and innovation on the road. The 2024 XUV700: where every drive is a drive into the future.
The updated ex-showroom prices for the 2024 XUV700 –
| Variant | Ex-showroom starting price |
| MX | INR 13.99/- Lakh |
| AX3 | INR 16.39/- Lakh |
| AX5 | INR 17.69/- Lakh |
| AX7 | INR 21.29/- Lakh |
| AX7L | INR 23.99/- Lakh |
