LAS VEGAS, January 8, 2024 – At the CES 2024, Hyundai Motor Company took center stage with its groundbreaking vision for hydrogen energy and a software-driven future, encapsulating the essence of its theme ‘Ease every way’. The event, held at the Mandalay Bay Convention Center in Las Vegas, saw Hyundai outline its ambitious plans for a human-centric world powered by hydrogen and cutting-edge software and AI technologies.
The company’s commitment, aligned with its brand vision ‘Progress for Humanity’, focuses on providing universal values of freedom, safety, and fairness. Hyundai’s strategy extends beyond the conventional scope of technology, aiming to ease the complexities of daily life and ensuring equitable access to clean energy.
A New Era of Hydrogen Energy
Hyundai is steering the course towards carbon neutrality by 2050, with its RE100 roadmap targeting 100% renewable energy in its global operations. The company has been a pioneer in hydrogen technology, leading the market in hydrogen-powered vehicle sales. Hyundai’s hydrogen solutions are diverse, ranging from passenger vehicles to trams and air mobility, signifying its role as a major hydrogen off-taker.
The company has expanded its HTWO brand, encompassing the entire hydrogen value chain, from production to utilization. Hyundai’s focus is not just on vehicle utilization but on revolutionizing the entire energy transition process. Its commitment includes a projection to off-take 3 million tonnes of hydrogen annually by 2035.
Hyundai is also innovating in green hydrogen production, developing a Megawatt-scale PEM electrolyzer, and exploring resource circulation methods like Waste-to-Hydrogen (W2H) and Plastic-to-Hydrogen (P2H).
Software-Defined Future: SDx Strategy
Hyundai’s transformative journey continues with its ‘Software-defined Everything’ (SDx) strategy. This initiative redefines vehicles, fleets, and transportation systems through software and AI, aiming for a user-centered mobility ecosystem. The company plans to develop software-defined vehicles (SDVs), enhancing vehicle development with software-independent updates and advancements.
The SDx strategy extends to fleet management, offering customized services and real-time analytics. The ultimate goal is a ‘Cloud Transportation’ concept, where interconnected transportation-as-a-service is easily accessible to all.
Showcasing Innovations at CES 2024
At CES 2024, Hyundai’s booth in the Las Vegas Convention Center displays its hydrogen and software technological advancements. Visitors can experience the hydrogen value chain, SDV technologies, and future mobility concepts. The exhibit includes a model of a mobile fuel cell generator and a diorama of the waste-to-hydrogen process, alongside key SDV technologies developed by the Global Software Center 42dot.
Global Impact and Collaborations
Hyundai’s vision is gaining momentum globally, with projects in Indonesia and the U.S. In Indonesia, Hyundai is initiating Waste-to-Hydrogen projects, and in the U.S., the company is part of the ‘Regional Clean Hydrogen Hubs’ program. Hyundai’s collaboration in Georgia, focusing on the Clean Logistics Project, highlights its commitment to creating economic growth and job opportunities.
Towards a Sustainable, Software-Driven Future
Hyundai’s presentations at CES 2024 underscore its dedication to integrating advanced technology with human-centric values. With its hydrogen initiatives and SDx strategy, Hyundai is not just shaping the future of mobility but is also contributing significantly to a sustainable, interconnected world.
