New Delhi, February 4th, 2024 – In a remarkable feat that could only be described as “ploughing through the competition,” Sonalika Tractors has once again demonstrated why it’s the king of the crop in the Indian tractor industry. February 2024 has seen this agricultural powerhouse not only outgrow its own previous records but also outperform the entire industry, marking a groundbreaking overall market share of 16.1%. While other brands seem to be stuck in the mud, Sonalika has cruised to the forefront with an impressive tally of 9,722 tractor sales, a 6.2% increase from last year’s figures in the same month.
As the rest of the industry grapples with a slowdown, Sonalika has revved up its engines, leaving competitors in a cloud of dust. This achievement has crowned Sonalika as the only brand in the tractor market to register growth in February 2024, a testament to its unwavering commitment to innovation and excellence. The brand’s journey toward this remarkable milestone has been fueled by its flagship Tiger tractor series, which recently expanded with 10 new models ranging from 40-75 HP. These models, boasting the most powerful yet fuel-efficient engines, advanced CRDS technology, and precision hydraulics, have quickly become the go-to choice for farmers across India.
Raman Mittal, Joint Managing Director of International Tractors Limited, couldn’t hide his excitement over this achievement. “It’s a moment of great pride for us to have not just met but exceeded the expectations of the Indian agricultural community,” he said. With a network of over 1,000 channel partners and 15,000 retail points, Sonalika is more than just a tractor manufacturer; it’s a partner in progress for the Indian farmer, dedicated to driving the nation toward a more sustainable and mechanized future in farming.
As the fiscal year draws to a close, Sonalika’s record-breaking performance is a beacon of innovation and resilience in the agricultural sector, proving that even in challenging times, growth is not only possible but achievable with the right mix of technology, understanding, and dedication to the needs of the farming community.
