LONDON and DUBAI, UAE, Jan. 24, 2024 /PRNewswire/ – In a move that merges vroom with room, Mercedes-Benz has launched into the real-estate race with its latest venture, Mercedes-Benz Places | Binghatti. Unveiled today at Dubai’s Meydan Hotel, this $1-billion project is where the rubber meets the road in luxury living. Teaming up with Dubai’s own Binghatti Properties, Mercedes-Benz is accelerating from the autobahn to architectural marvels with a 65-storey residential skyscraper in Downtown Dubai.
Revving up real estate, Mercedes-Benz Places is not just a tower; it’s a towering statement of the brand’s commitment to “desirable automotive elegance.” With an aim to park its philosophy of innovation and luxury in every living space, the venture promises a 341-metre-tall testament to high-end habitat.
Britta Seeger, Mercedes-Benz Board Member, expressed excitement over this new lane: “We’re shifting gears into living spaces, extending our brand essence from the garage to the living room. Our collaboration with Binghatti Properties is a fusion of trust and innovation, steering towards an extraordinary lifestyle experience.”
Mercedes-Benz Places is envisioned as more than a residence – it’s a lifestyle ecosystem, complete with restaurants, wellness zones, lounges, and, of course, parking solutions that would make any car enthusiast’s heart race. Add in smart mobility solutions like EV charging and automated valet parking, and it’s clear this project is driving towards a future where luxury meets utility.
Muhammad BinGhatti, CEO of Binghatti Properties, echoed this sentiment: “Joining forces with Mercedes-Benz is like turbocharging our vision. We’re constructing not just buildings, but experiences that embody both the Binghatti brand and Mercedes-Benz’s legacy.”
Architecturally, the Mercedes-Benz Places | Binghatti tower is a sleek fusion of form and function. Drawing inspiration from Mercedes-Benz’s design ethos of Sensual Purity, the building’s elliptical structure mirrors the elegant lines of the brand’s futuristic cars. At the pinnacle of design, the tower offers a view that rivals any dashboard vista – an unobstructed panorama of the Burj Khalifa.
Inside, the tower houses 150 residences ranging from two to four bedrooms, and five penthouses, all crafted to reflect the brand’s commitment to “sophisticated simplicity.” With prices starting at Dh10 million (INR 22.63 crore), the project’s completion is slated for the fourth quarter of 2026.
As Mercedes-Benz forays into branded real estate, it’s clear they’re not just selling apartments; they’re offering a slice of the brand’s ethos. “We’re building bridges from roads to residences,” said Seeger, “bringing our vision of tomorrow’s mobility into today’s living spaces.”
In conclusion, Mercedes-Benz Places | Binghatti is more than a property venture; it’s a landmark in the making, combining the thrill of Mercedes-Benz with the stability of Binghatti Properties. It’s where horsepower meets home sweet home, proving that sometimes, the best view comes from behind the wheel, even when you’re 341 metres up in the air.
