Gurugram, January 12, 2024 – In a significant development in India’s automotive sector, Morris Garages (MG), the renowned British automobile manufacturer with a century-long heritage, has announced the launch of its latest SUV model – the MG Astor 2024. This new SUV, hailed as India’s most advanced in its category, boasts a plethora of cutting-edge features and is priced starting at INR 9,98,000 ex-showroom.
The MG Astor 2024 lineup includes several new variants: Sprint, Shine, Select, Sharp Pro, and Savvy Pro. Each variant is equipped with the updated i-SMART 2.0 technology, featuring an Advanced User Interface. This AI-enhanced system offers a comprehensive and interactive driving experience. Key features of the Astor 2024 include Front Seat Ventilation, a Wireless Charger, Wireless connectivity with Android Auto and Apple Car Play, and an Auto-dimming IRVM, enhancing both security and convenience for drivers and passengers alike.
One of the standout attributes of the MG Astor 2024 is its i-SMART 2.0 system, which includes over 80 connected features. The system boasts the JIO Voice Recognition technology, enabling advanced voice commands for a variety of functions such as weather updates, sports scores, and more. The SUV also features an Anti-Theft system and Digital Key functionality, ensuring high levels of security even in areas with limited network connectivity. The Astor 2024’s interface allows for personalized widget customization and a unique Birthday Wish feature, further enhancing user interaction.
Gaurav Gupta, Deputy Managing Director of MG Motor India, expressed the company’s commitment to delivering top-notch technology in its vehicles. Celebrating its 100th year, MG aims to delight customers with its combination of innovative features, sleek design, and excellent value for money.
The MG Astor is India’s first SUV to feature a personal AI assistant and 14 Autonomous Level 2 features, powered by mid-range radars and a multi-purpose camera. These features enable a range of advanced driver-assistance systems (ADAS). With 49 top-end safety features, premium interiors, and a panoramic sunroof, the Astor 2024 aims to provide an unrivaled driving experience. It will be available with 1.5 L MT and CVT and 1.3 Turbo AT powertrains.
As MG Motor celebrates its centenary, the company reaffirms its commitment to customer-centric operations. The launch of the MG Astor 2024 is a testament to this commitment, offering a more advanced, tech-loaded, and exciting range of vehicles, coupled with attractive service offers and unique brand experiences.
