Police and paramilitary personnel now get special offers, easy finance, and complimentary maintenance on the Nissan Magnite—because even heroes deserve a smooth ride home.
Gurugram:
In a move that blends gratitude with practicality, Nissan Motor India Pvt. Ltd. (NMIPL) has partnered with Kendriya Police Kalyan Bhandar (KPKB)—a welfare initiative under the Ministry of Home Affairs (MHA), Government of India—to offer exclusive benefits to serving and retired police and paramilitary personnel and their families.
The collaboration aims to make personal mobility more accessible for the country’s security forces—people who spend their days protecting the nation and, occasionally, navigating India’s famously “adventurous” roads.
Under this association, eligible KPKB beneficiaries will receive exclusive benefits on the New Nissan Magnite, over and above existing customer offers. The benefits will be available across Nissan dealerships nationwide, ensuring that personnel stationed anywhere in India can take advantage of the scheme.
Adding further comfort to the deal, Nissan is offering an attractive finance scheme with interest rates starting at 5.55%, making ownership of the Magnite easier on the wallet. To sweeten the offer, the company is also providing a complimentary 3-year prepaid maintenance program for KPKB beneficiaries—because maintaining law and order is already a full-time job; maintaining a car shouldn’t feel like one.
Speaking about the initiative, Saurabh Vatsa, Managing Director, Nissan Motor India, said the partnership reflects the company’s deep respect for the men and women who serve the nation.
“At Nissan Motor India, we hold the utmost respect for the men and women who serve and protect our nation. Our association with Kendriya Police Kalyan Bhandar reflects our responsibility and commitment to offer safe, reliable, and high-quality mobility solutions to our personnel. Through these exclusive benefits and finance options, we are proud to deliver tangible value to KPKB beneficiaries and their families across the country.”
The Nissan Magnite, which has become one of the brand’s most successful models in India, continues to anchor the company’s growth strategy. Its popularity in the compact SUV segment has helped Nissan rebuild momentum in the Indian market.
Meanwhile, the recent launch of the All-New Nissan GRAVITE signals the brand’s broader product expansion plans. Combined with a strengthened exchange ecosystem and evolving customer-centric strategies, Nissan is clearly working to accelerate its comeback journey in India.
For India’s police and paramilitary personnel, however, the message is simpler: after long hours on duty protecting the nation, Nissan hopes their drive home can be a little more comfortable—and perhaps even a bit more stylish.
Because while sirens may be part of the job, a smooth Magnite drive home is definitely a perk.
