Mumbai: Mahindra & Mahindra Ltd. (M&M Ltd.), one of India’s leading automotive powerhouses, has kicked off 2026 with a strong performance, clocking total auto sales of 104,309 vehicles in January, marking a healthy 24% year-on-year growth, including exports.
The real stars of the month were Mahindra’s ever-popular SUVs, which racked up 63,510 units in domestic sales, registering an impressive 25% growth. Clearly, India’s love affair with high-riding, road-dominating vehicles shows no signs of slowing down.
Not to be left behind, Mahindra’s Commercial Vehicles (LCV < 3.5T) segment also delivered a solid performance, with 27,656 units sold domestically, reflecting a 22% growth. From city logistics to last-mile delivery, Mahindra’s workhorses seem to be working overtime.
Commenting on the performance, Nalinikanth Gollagunta, CEO – Automotive Division, M&M Ltd., said:
“Building on the strong momentum of last year’s performance, we began the year on a strong note in January by achieving SUV sales of 63,510 units, a growth of 25% and LCV < 3.5T sales of 27,656 units, a growth of 22%. The total vehicle sales stand at 104,309 units, a 24% year-on-year growth.”
But the real mic-drop moment came earlier in the month.
On 14th January, Mahindra opened bookings for its highly anticipated XUV7XO and XEV 9S, and within just 4 hours, the company recorded a jaw-dropping 93,689 bookings, translating into a massive ₹20,500 crore booking value. That’s not just strong demand — that’s a full-blown digital stampede.
In summary, Mahindra hasn’t just started 2026 on a good note — it’s started with a blockbuster opening weekend. With SUVs selling like hot samosas and new launches breaking online booking servers, the brand seems firmly in cruise control for another big year on Indian roads.
| Passenger Vehicles Sales Summary (Domestic) – January 2026 | ||||||
| Category | January | YTD January | ||||
| F26 | F25 | % Change | F26 | F25 | % Change | |
| Utility Vehicles* | 63510 | 50659 | 25% | 539986 | 453019 | 19% |
| Cars + Vans | 0 | 0 | ||||
| Passenger Vehicles | 63510 | 50659 | 25% | 539986 | 453019 | 19% |
| Commercial Vehicles and 3 Wheelers Sales Summary (Domestic) – January 2026 | ||||||
| Category | January | YTD January | ||||
| F26 | F25 | % Change | F26 | F25 | % Change | |
| LCV < 2T** | 4009 | 3541 | 13% | 31425 | 32175 | -2% |
| LCV 2 T – 3.5 T*** | 23647 | 19209 | 23% | 208659 | 178947 | 17% |
| 3 Wheelers (including electric 3Ws)** | 9566 | 7452 | 28% | 92012 | 71685 | 28% |
| Exports – January 2026 | ||||||
| Category | January | YTD January | ||||
| F26 | F25 | % Change | F26 | F25 | % Change | |
| Total Exports** | 3577 | 3404 | 5% | 33638 | 27452 | 23% |
Note- Total vehicle sales of 104,309 units include SUVs, LCVs (<3.5T), 3-wheelers, and export volumes
* Above UV Sales includes sales made by subsidiary company Mahindra Electric Automobile Limited
** Above Sales Includes sales made by subsidiary company Mahindra Last Mile Mobility Limited
***Above Sales includes Bolero Maxx PUP HD 1.9 & HD 2.0
