When the world is rebooting towards electric and intelligent mobility, Honda Motor Co., Ltd. has decided that even legends deserve a fresh profile picture. The Japanese auto giant has officially unveiled a newly refreshed ‘H mark’, set to become the defining symbol of Honda’s automobile business as it enters its electrified era from 2027 onwards.
First introduced way back in 1963, the iconic H badge has quietly evolved alongside Honda’s cars, from humble sedans to global bestsellers. Now, as the company prepares for its biggest transformation yet, Honda believes the badge needed more than a polish—it needed a purpose.
Designed for an Electric Reset
The redesigned H mark has been developed alongside Honda’s next-generation EV programme, including the futuristic Honda 0 Series. The philosophy? Go back to zero, rethink everything, and then move forward—very Honda, very zen.
Visually, the new H looks like two open, outstretched hands, symbolising Honda’s commitment to expanding mobility possibilities and genuinely serving customer needs. In other words, less “badge on bonnet,” more “handshake for the electric age.”
Where You’ll See It (Hint: Almost Everywhere)
Honda isn’t limiting the new H mark to just cars. Starting with future EVs and major hybrid models from 2027, the refreshed emblem will gradually appear across:
- New-generation electric and hybrid vehicles
- Honda dealerships worldwide
- Brand communications
- Motorsports activities
Yes, even race cars will be wearing the new H—proof that electrification doesn’t mean giving up on adrenaline.
A ‘Second Founding’ Moment
Honda describes this change as part of its “second founding”, a bold reinvention aimed at leading the auto industry’s shift towards electrification and intelligent technologies. The message is clear: Honda doesn’t want to just adapt to change—it wants to design it, engineer it, and badge it properly.
The H mark refresh may look subtle, but the intent behind it is anything but. It signals Honda’s determination to challenge conventions, rethink mobility, and deliver new value in a rapidly changing automotive world.
So next time you spot a Honda with a slightly different H, don’t worry—it’s not upside down. It’s just Honda, starting from zero again, and driving straight into the future.
