When Mahindra isn’t busy designing SUVs that roar down Indian highways, it’s quietly engineering revolutions in the cloud. The latest one? Modernizing its high-performance computing (HPC) infrastructure with AMD EPYC processor-powered virtual machines on Google Cloud — and achieving a wallet-pleasing 40% cost saving in the process.
Apparently, even the digital Thar knows how to climb efficiently.
From Horsepower to Compute Power
Traditionally, HPC has been viewed as the automotive equivalent of a fuel-guzzling supercar — powerful, but expensive to run. Mahindra, however, decided to challenge that myth. With AMD’s mighty EPYC engines under the (digital) hood, the company built an on-demand HPC platform capable of handling compute-intensive workloads such as product design and virtual simulation — the tech pit lane behind every new Mahindra machine.
The results were electric: during the digital-first launch of the Thar ROXX five-door SUV, Mahindra’s systems processed over 200,000 reservations in just 1.5 hours. For perspective, that’s faster than most people can decide which color to pick.
The Secret Sauce: EPYC Efficiency
Underpinning this success is AMD’s focus on performance per watt and per core. The EPYC processors provide high memory bandwidth, generous core density, and the energy efficiency to keep both engineers and accountants smiling.
Key highlights include:
- 40% overall cost savings — because horsepower is great, but saving rupees is better.
- Improved performance per core, trimming software licensing expenses.
- Scalability to support HPC, design, and enterprise workloads.
- Faster innovation cycles, enabling quicker design validation and smarter digital rollouts.
Leaders Speak: The Cloud Has Torque Now
“By moving our workloads to AMD EPYC CPU-based virtual machines, we have seen greater application performance and up to 40 percent cost savings,” said Abhishek Sukhwal, Head of Infrastructure, Mahindra Group. “It’s like upgrading from a diesel workhorse to a twin-turbo hybrid — more power, less fuel.”
Vinay Sinha, Managing Director – India Sales, AMD, added, “AMD EPYC processors are engineered to help enterprises like Mahindra accelerate innovation, whether on-prem or in the cloud. They deliver the performance and efficiency needed to scale compute-intensive workloads while optimizing TCO.”
A New Era of Digital Drivability
With this partnership, Mahindra isn’t just modernizing its IT backbone — it’s redefining how horsepower translates to compute power. The synergy between AMD’s EPYC architecture and Mahindra’s engineering ambition proves that the future of automotive innovation runs not just on fuel or batteries, but on flops, cores, and clouds.
